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$19 is a nice figure. I'm just sayin'.
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Posted on 08/26/2015 4:46:20 PM PDT by JimRed
Why $19.00 a month? Why not $15, $20, $30?
>>some less sinister psychological reason?
Psychology.
The same reason stores sell things for $9.99 instead of $10.
19 is one less than 20 but it has been known for many years that $9.99 sells more than $10.00. We often think about money in denominational amounts (i.e. $5, $10, $20) so we are more likely to give when the amount is just under the full denomination amount. We think we’re getting a bargain.
The amount is less than $20. That has been proven over the years to be an amount that most people feel they can live without over a month. But I asked you to give me $250 a year, you would tell me to get lost.
It used to be $11.95.
to me 19 bucks a month is a lot and can pay for muh beer
You drink the good stuff?!
The beer so nice
You'll taste it twice!
College kids' favorite cheap brew!
Burrrrp!
Why ask why, just Fess up, Parker
Think of ALL the pennies ‘we’ give up with the .9 on gasoline.
Who say we are paying 3 bucks a gallon when the price is 2.999?
Don’t we ALL tend to say ‘Gas is at 2.99’?
It sounds like a lot less than $20. They do ask if you’d like to round up your donation to $20.
funny
If I had $19 a month to spend, I’d use it for guitar strings.
I’ll never, ever give to any charity that can afford to advertise on TV. It was reported back in the 70’s that the majority of larger charities ended up using 20% or less of the money they collect for the people they claim to be helping. The rest goes in the board of executive directors’ pockets. The Clinton Foundation is the worst I’ve ever heard of, last estimate I saw was 6%...
The news report I heard long ago was naming March of Dimes, the Jerry Lewis whatever it was, American Cancer Society, United Fund... virtually all of the most widely known charities. All advertised heavily on TV.
If I want to donate to a charity, I’ll find a local one and check into it best I can to be sure I’m not paying for some corporate slob’s private jet.
Same reason most prices end with .99 or so - makes 19.99 look more like 19.00 vs. 20.00. Works for those who don’t actually think....the rest of us wonder why the charade, then we remember there are a lot of Democrats out there..
Works out to about $200 per year, which must be some kind of IRS trigger.
Natty Light
The beer so nice
You’ll taste it twice!
College kids’ favorite cheap brew!
<><><><
As I have told all my kids before sending them off to college:
If the only way they sell the beer is in 30 packs, it sucks. I raised you better than that.
Of course, in the late 70s in Ohio, we drank generic beer, white can black letters: Beer.
We assumed it was what was left over in the bottom when they cleaned out the Iron City tanks.
Not sinister, but definitely psychological. The human brain thinks of some numbers as much larger than their preceding number, and coming in under those break points maximizes your revenue. Psychologically 19 isn’t much bigger than 18 but 20 is a MASSIVE jump from 19. You’ll generally get about 1/2 again as many transactions when you stay under those lines.
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