And that article has the facts WRONG! Just as you do. Apple was going to pay for the consumption of the music during that period AFTER the income stream started. Read what I stated above. Fool has obviously not read the contracts negotiated either and is taking the complaints at face value.
Hours after Taylor Swift criticized Apple in an open letter posted online, the tech company announced Sunday that it will pay royalties to artists and record labels for music played during a free, three-month trial of its new streaming music service
Apple abruptly reversed course Sunday night, retreating from a plan to not pay royalties to artists when users sign up for a three-month free trial of Apple Music, its subscription service set to debut on June 30.
Apple moved quickly to stem the uproar after Swift's Tumblr post on Sunday. Mr. Cue, Apple's senior vice president for Internet software and services, told Re/code that the company will pay rights holders on a per-stream basis for the three-month trial period.
While artists, and other rights holders, do deserve to be paid for their music, they are the ones who stand to benefit most from the success of Apple Music. They need to start viewing their deal with Apple as a partnership rather than a service they are providing to Apple. A three-month trial period during which no one makes money, followed by getting more than 70 percent of the service’s revenue, is a more-than-fair partnership.
http://www.makeuseof.com/tag/taylor-swift-wrong-apple-music/
So says my esteemed colleague Doug MacEachern in a blog post about Swift's fight with Apple over its plans to offer its new streaming music service for free without paying artists for their work.
http://www.azcentral.com/story/joannaallhands/2015/06/23/taylor-swift-apple-millennials/29182467/