Everything you think you know about milk is wrong

National Post ^ | April 25, 2015 | Rebecca Tucker

[rickmichaels]

An actor named Sean Whalen sits at a desk, spreading a generous helping of peanut butter on a slice of bread, listening to a classical music radio station. The scene of the ad makes it clear he’s surrounded by artifacts from the Burr-Hamilton duel, the historic 1804 showdown between U.S. Secretary of the Treasury Alexander Hamilton and vice-president Aaron Burr; Whalen’s character is, apparently, something of an expert. The song on the radio fades, and the radio host announces that day’s $10,000 trivia question as the subject shoves a peanut butter sandwich — the whole thing! — into his mouth at once: “Who shot Alexander Hamilton?”

Whalen’s eyes widen as his phone rings. He picks up the receiver and, before the DJ can repeat the question, shouts: “Aaron Burr!” But, since his mouth is packed with peanut butter and with nothing to wash it down, Whalen can’t get the words out. The DJ hangs up, Whalen slumps in his desk, the scene fades to black as two words appear onscreen in stark white:

Got milk?

The minute-long TV commercial was the first time North American audiences would meet the Got Milk? campaign, an advertising brainchild of the California Milk Processor Board. The Michael Bay-directed commercial premiered in October 1993; a year later, milk sales in California increased for the first time in more than a decade — a job well done for the CMPB, an organization created by the California Department of Food and Agriculture to do just that.

[rjsimmon]

I thought it was a slice of chocolate cake...

[TigersEye]

It doesn’t come from cows?

[ETL]

~one-hour PBS documentary...

The Great Duel : Documentary on the Infamous Duel Between Alexander Hamilton and Aaron Burr:

https://www.youtube.com/watch?v=k2qa5tEAu3o

[headstamp 2]

Its really blue.

[TigersEye]

It turns out it’s a gas not a liquid too. Milk truthers rock!

[NorthstarMom]

I’ll need list to keep it all straight.

Gluten: Bad
Milk: Bad
OJ: Bad
Sodomy: Good
Smoking: Bad
Abortion: Good
Sunshine: Bad
Honor Killings: Neutral
Homeschool: Bad
Riots: Good

I’m with her on the raw milk, though. There is an enzyme in milk that assists with the absorption of calcium, pasteurization kills it.

[katana]

Sorry, but while I do understand that cows milk is not the absolute ideal drink (for some people it's indigestible and most of the calcium it contains actually passes through and isn't used) I am hesitant to take nutritional advice from someone who looks like they've just been released from a North Korean work camp and includes something about bovine methane and CO2 emissions in their argument against it.

[Jagdgewehr]

Another installment of "don't it's bad for the environment and bad for you" nonesense.

No thanks.

[Popman]

Interesting article....

I has no idea people drank so much milk....and basically it’s just like all the other highly processed foods we have on our grocery shelves...

I don’t think I had a glass in over 10 years since I stopped eating that processed crap they call cereal...

[liberalism is suicide]

Everything’s bad for you,so say experts. Might as well make out last wills and testaments.

[jonrick46]

I read and looked for the true problem with milk. Read nothing but it did have a veiled bias: the vegan, anti-cow crowd. Then, I read, “milk is processed, homogenized, pasteurized and fortified, and comes from dairy cows fed antibiotics and, in the U.S., growth hormones I am not going to eat.” There is nothing to justify why homogenization or pasteurization is bad. There is nothing to say why antibiotics in a cow get infused in the milk. These are all buzz words for the non-scientific reader who operates on emotions. I want the facts, mam, and not a worthless, long article.

[jonrick46]

Wait until this girl gets over 40 and is guilt ridden because she is so dumpy.

[jonrick46]

There is nothing better than a bowl of oatmeal, a TBS of brown sugar (or molasses), a dollop of butter with a cup of warm milk over the top. We should take the time and make it.

[Lx]

Michael Bay directed the Aaron Burr Got Milk commercial?
No explosions?
No T&A?

[Popman]

There is nothing better than a bowl of oatmeal,

Can't disagree at all..

3 or 4 times a week I make a bowl of Oatmeal, raisins, SF maple syrup, cinnamon, a tab of butter..

I was talking about all the cereals you buy in a box filled with sugar and all sorts of other processed crap...

[tacticalogic]

There is nothing better than a bowl of oatmeal,

I had a bacon and fried morel sammich yesterday that might beat that.

[taildragger]

Funny thing is...

Youth Hockey and one healthy Cross Country Coach I know give their kids Ice Cold Chocolate Milk as their choice fuel to recharge their young athletes, instead of Gator-something-or-other. The CC coach is a volunteer 26k runner and even more distance. I trust their judgement....

[ponygirl]

Hamilton offers a recollection of sitting at a family dinner, listening to her cousin gushing over Leonardo DiCaprio, then starring in the film Titanic: “On our way home, puzzled, I said to my sister Kara: ‘He looks like he drinks too much milk.’ ” For the Hamiltons, this has always meant ashen skin, sunken cheeks and frailty — “In our house,” she writes, “the milk complexion meant something different than that of a robust, rosy-cheeked farm girl or star athlete than the California Milk Processor Board represents in its Got Milk? ad campaigns.”

Um, Leonardo DiCaprio is a militant vegetarian, so... In OUR house, ashen skin, sunken cheeks and frailty were the hallmarks of a vegetarian. Did she ever even ask DiCaprio if he was a milk drinker?

[Rodamala]

I drink raw whole milk from an neighboring farm’s Jersey herd. I feel sorry for everyone that doesn’t.