[Swordmaker]

I like Apple products.

But I think it's just about become a cult. It probably did a long time ago, but I'm pretty easygoing and like to cut lots of slack. But now I think it's nearly -- nearly -- there.

That's some cult. Over 1.2 BILLION iOS devices have been purchased in the past eight years, 500,000,000 of them just in the last three years. Apple iPhones have 33% of the South Korean market, the home market of Samsung and LG. They have 28% of the Chinese smartphone market. How exactly is that a cult. It is just people, like you, who like their products and are willing to buy them.

[9thLife]

Consumers don't make a cult. Evangelists and devotees do.

It comes with the territory somewhat. Coke drinkers don't argue with Pepsi drinkers over which formula is better or whatever, but complex technology offers myriad avenues for argument.

The use of media adds another interesting dimension.