[Swordmaker]

The SONY Smartwatch 3 (like their Xperia phones) is indeed waterproof, and they call it that.

It's not a watch. Under US Regulations, it can only be called "Water Resistant" if it is a WATCH and list the depth it is rated for. So they are not selling it as a time-piece. Any clam of "waterproof" is hype.

[Fury]

See http://www.rolex.com/watches/datejust-ii/m116300-0007.html

Rolex pretty clearly states that the watch is waterproof. There is also paperwork that comes with the watch stating as such.

[montag813]

So they are not selling it as a time-piece. Any clam of "waterproof" is hype.

It is rated IP68, the highest rating for waterproof.