Posted on 03/19/2015 12:47:25 AM PDT by lee martell
This week we see the roll out of a new campaign from Starbucks, where the 'barrista' aka Waiter is supposed to kick start a 'casual conversation with the customer' about race relations in the U.S.. Two days in, and the majority of people are either laughing and mocking or scowling and condemning. I don't expect the Racetalks to still be going on by Memorial Day, late May. Only if they start writing up rules, conditions and solid incentives (aka $) for both the waiters and the customers.
Before Starbucks new strategy, there was another Mad Hatter type of social experiment from McDonald's. Remember, in late January, McDonalds authorized their cashiers to pick a random customer and say, 'You don't need to pay for you food today. All you have to do for a free meal is to 'show us some lovin!" Isn't that wild? You have choices of singing a happy song, giving someone a hug or maybe dancing a few steps. Doesn't that sound awesome?!!" This was scheduled to run a few weeks before Valentines' Day. I made my mind up before the start of February that I was not setting foot inside any McDonald's for ANY reason (short of being chased down the streets by ISIS, with their black flags loudly flapping) until their case of 'Silly Hour' was well over. I heard a lot about it for the first week. Then, nothing else. Did anyone here get asked to dance an Irish Jig for your morning Egg McMuffin?
When I asked about it at the McDonald’s inside my local Wal-Mart, I was informed that only groups of customers were eligible to play or some kind of nonsense, so I didn’t push it.
White people probably weren’t eligible.
GROUPS of customers? How unmanageable (and unlikely) is that? A whole GROUP of people all ready to act up at the drop of a burger on a sesame seed bun? I’m sure the idea sounded so good in the board room. Maybe a shareholder living on a trustfund originally thought of it.
Group huh? I bet it turned into a real zoo. Fat Qwanishkwa twerking her 2 ton a$$ for some more greasy food. How is this not going to turn off legitimate and decent customers for the freaks that would be drawn to stupidity like this promotion?
I pictured the very same scenario, reality show quality showboats just “lovin’ all the attention. I’ll bet some had to be told to stop ‘workin it’ and just take the food. Woe to any customers who said a discouraging word out loud. The next scene would be like something from your local Waffle House at 3AM. Fists, buns and napkins all a-flyin’.
What Starbucks is telling you here is that they have “mastered” the science of coffee baristolio [I made this up much like Starbucks does] and cornered the market sufficiently that the don’t need to do anything else but waste your worthless time in pointless diversions.
It is the equivalent of those NYC nightclub hotspots that abuse the long lines of customers waiting to get it.
It’s funny, I’d often thought if I owned a club, I’d put a goon and a rope line outside to drum up business from idiots.
Maybe with Starbucks’ new gimmick it might turn ugly like that only with scalding coffee to the face of a barrista that wants to waste customers time by preaching liberal BS, instead of just doing their damned job and give me my coffee.
Failure. McD’s sales are declining.
http://burgerbusiness.com/pay-with-lovin-ads-earn-little-payback/
http://www.brandindex.com/article/pay-lovin-modest-success-mcdonalds
http://fortune.com/2015/03/09/mcdonalds-february-sales-drop/
At McD’s: “Uh, I’ll gladly pay double with real money if you won’t force me to dance or sing for my supper today.”
At SBUX: “Uh, could you please pour that into a cup that hasn’t been defaced with obscenities?”
It worked out well for my wife once. Our multitude of children require a multitude of McD sandwiches. Once, we had something to do, and my wife ordered something like forty sandwiches, and had to happy dance for it. She was happy dancing! $50 worth of free dinner makes her happy!
My advice to service-industry businesses: Sh1tcan the social experiments and concentrate on providing a better product and better service.
Blacks represent approximately 13 percent of the population. Whites 77 percent. McD is losing money because it had a CEO who decided to direct the companies ad campaign towards a small fraction of the population.
Starbucks is about to learn the same lesson.
People who don’t want Leftist preaching on their cups should make the barista/community organizer put the coffee into a plain cup.
Compare the "I'm Luv'it" ad campaign with the highly successful ad campaigns in years past where the focus was on the product or the franchise, itself, as opposed to the demographics of the customer (i.e., "Two all beef paddies...," "McDonald's is you kind of place...," and "You deserve a break today...").
Just waiting for one of holder and obammy’s people to beat snot out of a starbucks employee who brings up race with them.
I will never step foot in a MickeyD’s again. They cater to the gimmedat crowd exclusively. F em.
I think a great conversation starter is to point out the racism of abortion. A brown baby is five times more likely to be killed by an abortionist’s forceps than a pink one... See how that goes.
I’ve not stepped foot in to one of those OVER PRICED icky coffee places since I had to pay $5 for a cup of NASTY coffee.
I can buy a large can of Kroger brand for $6.99 and drink a pot of coffee each morning for a month. If I want to take it with me I have a steel travel mug.
Not paying or waiting in line for a NASTY cup of OVER PRICED coffee. I don’t drink ice tea out either, I refuse to pay for colored water with NO taste. Tea has to be well steeped, then cooled. Put in the Fridge. Add Ice at the last minute. You get undiluted product full of flavor.
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