I heard about this on the radio. Without a doubt, this is the dumbest thing I've ever heard of. Here you have a company that sells high-end coffee products to people who are frequently in a rush to get to work and this clown wants his employees to engage them in a discussion on race. Hey...Howard! When you're done rearranging the deck furniture on the Titanic, give us a call.
What an annoyance, I would not care what the merit of the issue, even if it were on the level of “buy war bonds.” Print it on cup sleeves, slap it on stickers, whatever, I might look.