A friend of mine used to take video of his snowmobile adventures with his I-Phone 4. Then he switched to a go-pro and I thought his videos were not nearly as good.
Lighting, composition and the skill of the photographer is basically always more important than the type of camera and lens being used. That said, the sensor and lens in an iPhone 6 while obviously darned good for a phone can’t actually compare with the sensors and lenses used in DSLR type cameras. If the goal of this campaign is to convince people that an iPhone’s 8MP 1/3” sensor and tiny lens is comparable to that of a DSLR... I think that would be disingenuous.
Certainly, but there was a thread not too long ago about professional photographers who have eschewed their DSLRs in favor of using their iPhones for the majority of their work. I went round and round with one of the posters who could just not get it through his head that any professional would ever use any cellular phone camera for ANY work at all, despite me linking to all these professionals' web pages and their photographs done on iPhones, including some who were Pulitzer Prize winners, who were DOING IT. He kept calling me a liar. . . despite the proof in front of his face. The article was on 26 professional photographers who were using iPhones. Some of those included a National Geographic pro, one who did a Time Magazine cover, and one who did sports photography. . . and he still insisted that no professional would ever use an iPhone for professional use.
But who ever said it was intended to convince people an iPhone's 8MP 1/3" sensor was the equivalent of a DSLR. . . but frankly, photographs taken with an iPhone have beaten the output of many DSLRs in photographic contests. Megapixels is not a measure of quality. . . as many Android users are learning to their dismay.