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The AAPL Effect: Q4 Earnings Growth Without Apple: 0%; With Apple: 2.1%
Zero Hedge ^ | January 31, 2015 | Tyler Durden

Posted on 01/31/2015 4:08:16 PM PST by Swordmaker

Yesterday we commented on the outsized macro impact that one company already excerts on the world, when we reported that in the fourth quarter, a whopping 60% of retail sales growth was due to the launch of Apple's iPhone 6 in the fall of 2014, and the surge of Chinese tourists who tok advantage of Hong Kong's lower prices and earlier release. So how about the micro level?

For the answer we present the chart below. Behold: the AAPL effect, which demonstrates that what until AAPL's release was shaping up to be a flat Q4 earnings season for the S&P 500, has since transformed into Q4 EPS growth of 2.1%, and made Apple the largest contributor to earnings growth for the S&P 500 at the company level for the fourth quarter. All this, thanks to just one company!

Factset's take on this dramatic, outsized impact :

During the past week, the blended earnings growth rate for the S&P 500 for Q4 2014 increased to 2.1% today from 0.2% last Friday. The dollar-level earnings for the index rose by $5.0 billion over this period (to $273.8 billion today from $268.8 billion last Friday). What caused the increase in dollar-level earnings for the index this past week?

At the sector level, the Information Technology sector witnessed the largest increase in dollar-level earnings of all ten sectors over the past week, as the dollar-level earnings for the sector rose by $3.1 billion over this period.

At the company level within the Information Technology sector, Apple was the largest contributor not only to the increase in dollar-level earnings for the Information Technology sector, but also to the increase for the S&P 500 index as a whole. On January 27, Apple reported actual EPS of $3.06 for Q4 2014, which was 17.5% above the mean EPS estimate of $2.60. Due to the magnitude of the surprise and the company’s weight in the index, Apple accounted for just over 2.5 billion (or 51%) of the $5.0 billion increase in earnings for the S&P 500 index over the past week. If Apple had reported actual EPS that matched the mean EPS estimate, the blended earnings growth today would be 1.1% rather than 2.1%.

As a result of the upside earning surprise, Apple is now the largest contributor to earnings growth for the S&P 500 at the company level for the fourth quarter. If Apple is excluded, the blended earnings growth rate for the S&P 500 for Q4 2014 would drop to 0.3% from 2.1%.

In light of these facts, one can only hope that Apple's growth, which many sellside analysts have already pegged will result in the first $1 trillion market cap, continues without a hitch in perpetuity, as it now appears that even the slightest deviation from "priced to perfection" growth of just this one company will result in not only an economic recession or worse, but an S&P earnings and market crash too.


TOPICS: Business/Economy; Computers/Internet
KEYWORDS:

1 posted on 01/31/2015 4:08:16 PM PST by Swordmaker
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To: ~Kim4VRWC's~; 1234; Abundy; Action-America; acoulterfan; AFreeBird; Airwinger; Aliska; altair; ...
Analysis Shows that without Apple's input, last quarter would have been a flat earnings quarter for the Fortune 500, instead, Apple turned it into a 2.1% Growth Quarter — PING!


Apple's Single Handed Rescue of 4th Quarter 2014 Ping!

If you want on or off the Mac Ping List, Freepmail me.

2 posted on 01/31/2015 4:11:57 PM PST by Swordmaker (This tag line is a Microsoft insult free zone... but if the insults to Mac users contnue...)
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To: jacquej

Thanks for the heads up.


3 posted on 01/31/2015 4:13:26 PM PST by Swordmaker (This tag line is a Microsoft insult free zone... but if the insults to Mac users contnue...)
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To: Swordmaker

I suspect the oil companies took a major revenue hit in the 4th quarter. They are a substantial part of the S&P 500. So if overall revenues are still up, that is actually quite amazing.


4 posted on 01/31/2015 4:14:00 PM PST by proxy_user
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To: Swordmaker

Impressive!


5 posted on 01/31/2015 4:14:12 PM PST by Star Traveler (Remember to keep the Messiah of Israel in the One-World Government that we look forward to coming)
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To: Swordmaker

Well, it is Q4. I don’t expect a repeat, but who know the iWatch may be a hit.


6 posted on 01/31/2015 4:14:23 PM PST by cicero2k
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To: cicero2k

The first Apple Watch will be like the first iPhone. Comparing today’s iPhone to the first one, and you wouldn’t want that first one. But it was terrific for its time and only got better!


7 posted on 01/31/2015 4:22:53 PM PST by Star Traveler (Remember to keep the Messiah of Israel in the One-World Government that we look forward to coming)
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To: Swordmaker

the watch will be a total flop


8 posted on 01/31/2015 4:29:01 PM PST by TexasFreeper2009 (Obama lied .. the economy died.)
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To: Swordmaker; All

If the Apple numbers are more attributable to iPhone sales in China, and I don’t know, doesn’t the 2.1% earnings growth arguably reflect China’s economy and not USA’s?


9 posted on 01/31/2015 4:31:19 PM PST by Amendment10
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To: Amendment10
If the Apple numbers are more attributable to iPhone sales in China, and I don’t know, doesn’t the 2.1% earnings growth arguably reflect China’s economy and not USA’s?
AAPL products aren’t labeled “Made in USA,” but they are labeled “Designed in California.” AAPL gets the credit (read, “profit”) for the production of the phones which are made in China. Fox com and its employees get paid, too. To the extent that the phones are bought in China, credit that to Chinese consumption, not Chinese GDP.
Of course, the US government has insane tax laws which prevent the money from being repatriated to American shareholders . . .

10 posted on 01/31/2015 4:46:09 PM PST by conservatism_IS_compassion ('Liberalism'; is a conspiracy against the public by wire-service journalism.)
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To: Swordmaker

America needs a few More Apples!


11 posted on 01/31/2015 4:55:26 PM PST by MeshugeMikey ("Never, Never, Never, Give Up," Winston Churchill ><>)
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To: TexasFreeper2009
the watch will be a total flop

That's what "they" said about the iPad. There was lots of criticism from most non-Apple sources, including Microsoft and Google. "They" were calling it an oversized iTouch and doomed to failure. Now "they" copy it and sell their own tablets.

That having been said, I have no need for a watch, and agree it's a small niche market. But if it's a game-changer, I might change my mind.

12 posted on 01/31/2015 5:14:36 PM PST by roadcat
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To: Swordmaker

Peter Schiff mentioned they got this growth only because they asssumed 0% inflation, so theres no inflation deflater on their gdp number. We know their inflation numbers are rigged, so if we were to use the real inflation numbers, theres really no growth


13 posted on 01/31/2015 5:21:50 PM PST by 4rcane
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To: Amendment10
If the Apple numbers are more attributable to iPhone sales in China, and I don’t know, doesn’t the 2.1% earnings growth arguably reflect China’s economy and not USA’s?

No, it is the Fortune 500. Apple's numbers are a combination of iPhones which about do exceed USA sales, but that does not exceed the numbers for the rest of the world plus USA, Mac, iPad, iTunes, Apple Store sales, Apple iCloud, and other services sales. Apple is an American Company, not a Chinese company. . . and it's sales, just as the other 499 Fortune 500 companies' sales, many of which were also made in China, count no matter where they were made.

14 posted on 01/31/2015 5:29:16 PM PST by Swordmaker (This tag line is a Microsoft insult free zone... but if the insults to Mac users contnue...)
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To: roadcat

Heck, I didn’t think I had need for an iPad, but now my wife and I use them for a “binkie”. We are always reading now, more so than watching tv. Between kindle, FR and highly functional apps who needs TV?


15 posted on 01/31/2015 6:44:26 PM PST by Caipirabob (Communists... Socialists... Democrats...Traitors... Who can tell the difference?)
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To: Caipirabob
Between kindle, FR and highly functional apps who needs TV?

I'm wondering the same thing for myself. Probably the only thing I watch on TV are the news broadcasts, and they are a poor substitute for all the up to the minute news reported via the Internet. My TV functions as a large remote monitor for my computers. When not viewing movies from Netflix or my computer's movie library, I'm streaming photos or other content to amuse my grandchildren and relatives. My iPads and Macs are interconnected via Apple TV to my large HD TV. Regular TV (plain broadcast or cable TV content) just does not do it for me anymore. I read books and magazines on my iPads, or watch movies on my iPad streamed from my movie library, which is on an external hard drive connected to my Apple router.

16 posted on 01/31/2015 7:37:14 PM PST by roadcat
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To: expat_panama

Ping


17 posted on 02/01/2015 8:38:52 AM PST by Lurkina.n.Learnin (It's a shame nobama truly doesn't care about any of this. Our country, our future, he doesn't care)
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To: Lurkina.n.Learnin

hmmmm. those ‘factset’ people keep trying to rain on our parade. I need to check those guys out to see where they’re coming from...


18 posted on 02/01/2015 10:57:00 AM PST by expat_panama
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To: expat_panama

Let me know what you find out. I’m a bit of a Tyler Durden skeptic.


19 posted on 02/01/2015 11:42:11 AM PST by Lurkina.n.Learnin (It's a shame nobama truly doesn't care about any of this. Our country, our future, he doesn't care)
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