yep, I remember in the 80’s when the IBM CE was dispatched for a hardware service call. It was someone who spoke English and wore a dark blue business suite. Most times a three piece.
Today I get someone on site wearing shorts and a t-shirt who is of a different culture. Non American.
My how times have changed.
Even to this day, you can get a discount on your hotel room by using "IBM" as a promo code.