Mr. Gentles mother I believe has a case with a personal injury lawyer. In light of Target releasing a statement expressing sympathy for the loss of her son they have opened up an avenue for a lawyer to show they felt culpable for for his death. This could be a major expensive blunder for Target.
It can’t help with publicity either... watch for some very major public relations thrusts by Target. Like major donations to suicide intervention agencies. Just my guess of course. But what happens on Facebook stays on Facebook....