You believe the reason J C Penny is hurting is a boycott?
What about all of the other large retailers that are hurting?
You are assuming cause and effect when there isn’t one.
You know I believe JC Penny had good quality stuff in their stores. Always did. May not be Bloomingdales stuff but they was reaonsably priced and lasted. Now mind you last time I shopped there was sometimes in the 90’s, before wal mart. Maybe that is the problem, I should have never left. Wal mart may be cheap but they suck in quality.
Those homosexual adds did not do anything to help them. I’m sorry that is a “family store” and homosexuality is not a “family” image.