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Sounds like the same kind of people that were involved in the attempts to shutdown GamerGate*. Like this effort to shutdown 4chan, GamerGate represents something that (to them) cannot exist and must be suppressed in any way possible.

Interestingly, they're grabbing any popular forum or site they can and making sure that they can control the message. This may mean anything from gaining the ability to disappear any criticism to setting up unrelated places for Journolist-style synchronization of stories.

* - Gamergate is considered a controversy where some feminists were caught trying to influence reviews with various forums. So far, they're not really succeeding outside of identifying who is influenced by them and giving legitimacy to claims that just won't disappear.