CVS is publicly listed...How much are you “gambling”? Please let us know the amount you are short selling.
So is JCPenney's so what is your point. The CEO of JC Penney made a stupid decision and it alienated their core demographics and it bit them in the a$$.
Alienating smokers is going to affect their bottom line, guaranteed. I'm not buying or shorting CVS. Not sure why that's relevant to the questionable gamble of their decision to stop selling cigarettes.