where was he at the BCS game?Having to play Bama on the field, without the aid of the ND marketing machine.
This whole gf deal was part of his publicity runup to the Heisman balloting. He was a full, knowing participant. ND spent millions promoting this moderately better than average football player as some kind of superhero and he was happy to play along.
"...publicity runup to the Heisman balloting..."
I had no idea of the extent of the Heisman lobbying industry until I had to go through NYC en-route to catch a plane at JFK. As I came out of Penn Station I saw a billboard stretching the width of the building across the street and at least 10 to 12 stories high of a football player.
"Huh? How many Oregon fans can there be in NYC?" I thought.
Unbelievable!