1. The NCAA determined that an assistant football coach had knowledge of the improper benefits that Reggie Bush's parents were receiving.
2. Reggie Bush received improper benefits directly (remember his car? The rims? The stereo system? The clothes? The trips? The spending money?). Not all of the benefits went to his parents.
3. USC was permitting agents to have sideline access during football games, and locker room access before and after games.
4. At the same time that Reggie Bush and his parents were receiving benefits, basketball player OJ Majo was receiving cash and benefits from a booster.
When your start football player and basketball player are both receiving improper benefits, your football team is improperly permitting sports agents onto the sidelines and into the locker rooms, and an assistant coach knew about the benefits to Reggie Bush's family - that's lack of institutional control.
Oh, and the ex con in question was not a registered sports agent, so that’s out the window too.