Thesis of the book... and the article is about the book, "The Sign"...
thanks for the warning
There is NOTHING that pisses me off worse than some theoretician or academic, so enamoured of their own opinion, or powers of persuasion, that they will actually attempt to make an argument like “second-hand smoke is MORE dangerous than smoking, itself”
Such theses aren’t “counter-intuitive.”
They’re insulting!