Posted on 07/06/2009 4:37:18 PM PDT by lewisglad
J.Crew is using Sasha and Malia Obama to market some of its spring and summer styles, in a press release sent ...
... to reporters Monday afternoon titled "The Obama Girls Bring Some American Style to Moscow."
"Malia & Sasha wore J.Crew and crewcuts as they exited Air Fore One in Moscow — stylish in their trenches, they also accessorized with ballet flat shoes," the release says.
The notice includes two photographs of Sasha and Malia deplaning Air Force One with their parents and an image of the J.Crew logo.
It also offers details about the specific items each of the Obama daughters wore on the way to Moscow and after their arrival, including the prices and style numbers for each piece.
Malia, for instance, was sporting the Silk Taffeta Trench ($298) and black satin ballet flats with contrast trim ($98), the e-mail notes. Whereas Sasha, 8, was wearing the girls’ crushed twill trench ($169.99) and girls’ minna printed ballet flats in classic navy ($108).
In the past, first lady Michelle Obama has publicly credited J.Crew a number of times for designing her duds, including the yellow sweater-set and skirt she famously wore on “The Tonight Show With Jay Leno” during the campaign. And the company took credit for creating the coats and gloves the first daughters wore during the Inauguration.
The press release marks one of the few times the Obama girls, whose public appearances the president and first lady keep tightly controlled, have been highlighted in a marketing campaign to sell specific products or labels.
Earlier this year, the first lady smacked down the company that makes Beanie Babies for modeling two new dolls after her daughters: Sweet Sasha and Marvelous Malia.
"We believe it is inappropriate to use young, private citizens for marketing purposes," Michelle Obama's spokeswoman said in a statement at the time, and the company pulled them from the shelves.
The first lady's office did not immediately respond to an e-mail asking if Michelle Obama had approved the marketing materials. Heather Lynch McAuliffe, the vice president of J.Crew public relations, said the White House did not approve the release before she sent it.
The first family is traveling abroad this week, as President Barack Obama meets with leaders in Russia, at the G-8 Summit in Italy and then in Ghana.
Moscow is the first stop, and according to J.Crew, Sasha and Malia Obama dressed for the occasion as follows:
Malia’s J.Crew designs: • Silk Taffeta Trench (14968, $298, Buff) • Satin Ballet Flats With Contrast Trim (16028, $98, Black)
Sasha’s crewcuts designs: • Girls’ Crushed Twill Trench (13100, $169.99, Buff) • Girls’ Minna Printed Ballet Flats (16344, $108, Classic Navy)
** They also wore J.Crew and crewcuts flats when boarding the plane stateside — Malia wore our J.Crew Margorie Satin Ballet Flats (15933, $98) and Sasha wore our Girls’ Minna Crackle-Metallic Ballet Flats (16341, $108, Metallic Gold).
closthes>>clothes
But I suspect money for the "rights" to dress their kids is going into some blind trust for "later".
What are the chances the MSM will ask Mrs. Obama how she reconciles no Beanie Baby likenesses, but dressing the preteen girls up for the cameras is okay...?
And the other question remains: Does J Crew promise substantial donations in return for all the trotting?
Sasha never appears happy and Malia has attrocious posture, she is clearly going to be very tall and has the same slouch as her mother going on already,.
http://www.campaignmoney.com/political/contributions/millard-drexler.asp?cycle=08
//
http://www.nypost.com/seven/07142008/news/regionalnews/campaigns_bank_on_new_yorkers_119850.htm
CAMPAIGNS BANK ON NEW YORKERS
17% OF TOP PREZ-RACE DONORS LIVE HERE
$153,700 Millard (right) and Peggy Drexler (D) J. Crew Group Manhattan
Sorry, meant to post to the entire thread...
she looks pregnant; if not pregnant, then pretty bumpy
— Jane R.
What???!!! No FUBU.
Children should not be used this way.
Anyway, the girls look ridiculous.
I see no reason not to criticize them or their 'fashion'. They are not the average children right now, nor will ever be.
Pimping the first daughters.
Typical.
Guess the beanie baby company didn’t offer any $$$$ so they were smacked down.
I have one J.Crew shirt. I will be using it when I dye my hair.
Why? Their old clothes were classic preppy styles; it’s their new ones that have moved in the “hipster” direction.
Hot damn, I knew this wasn’t anything more than a marketing scam. And to correct the record, I once knew they were private... I have since learned that they are public - and only have for a couple years.
From wikipedia (yes, again):
J.Crew, a large stake of which was owned by private equity giant TPG Capital, had its stock market debut initial public offering on June 28, 2006. The company’s share price opened over 25% above its IPO offer price on its first day of trading.
The company is listed on the NYSE under the stock ticker JCG. CEO Millard Drexler, a veteran of Gap, took control of 15% of the company following the IPO. Drexler joined the company as CEO and chairman in 2003, and named Jeff Pfeifle as president.
Doesn’t this outrage anyone? Their parents, aka the President of the United States of America and the First Lady, are using their own kids to fill Drexel’s deep corporate pockets in return for campaign contributions.
J.Crew? I thought Michelle bought all her dresses at Country Curtains.
Michelle is sporting the slutty bag lady look.
Thanks! To her credit she isn’t related to What’s-his-name. LOl!
So they dress the first punishments in J Crew...
At least they didn’t go to the Gap. /seinfeld
LOL, I forgot about that.
Shall we refer to them from now on as "FP#1 and FP#2" ?
Just go back through my prior comments, back at Christmas I did a Dr Seuss/Who rhyme using ‘punishment 1 and punishment 2’.
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