Posted on 11/22/2016 6:44:57 PM PST by 2ndDivisionVet
If you were watching The Walking Dead this season and thought, "I sure am seeing a lot of ads for Donald Trump," it's because you actually were.
In an interview from Forbes, Jared Kushner, head of Trump's campaign data, explained that he created a unique program to reach certain audiences. Instead of spending money on ads for most of television, this program found out what people in each area liked about Trump's campaign, what TV shows they watched, and correlated the two.
Kushner's dialogue here got fairly technical, but Forbes helped make the strategy a little easier on the eyes.
Kushner’s crew was able to tap into the Republican National Committee’s data machine, and it hired targeting partners like Cambridge Analytica to map voter universes and identify which parts of the Trump platform mattered most: trade, immigration or change. Tools like Deep Root drove the scaled-back TV ad spending by identifying shows popular with specific voter blocks in specific regions–say, NCIS for anti-ObamaCare voters or The Walking Dead for people worried about immigration. Kushner built a custom geo-location tool that plotted the location density of about 20 voter types over a live Google Maps interface.
Basically, this program found out that people who watched The Walking Dead, and lived in certain areas, were more likely to agree with Trump on his immigration policies. Therefore, they heavily ran immigration ads during The Walking Dead.
This strategy hadn't been seen in politics before, but it turned out to be quite successful. When the next election rolls around, expect more candidates to adopt a similar strategy.
The election may be over now, but don't think that means The Walking Dead will have fewer commercials. They will still be there, in bulk, just about candy bars and SUVs instead of political candidates.
Why not? I’ve always thought “The Walking Dead” was thinly veiled social commentary. Substitute Third World immigrants for the zombies ......
Trump could have just skimmed FR to get that bit of data.
I’m not sure exactly why, but of course advertising during the Walking Dead is a racist dog whistle. /s
“Trump could have just skimmed FR to get that bit of data.”
ROTFLOL!
Isn’t THAT the truth!
His family is tapped in to the pulse of the current “zeitgeist.”
No wonder he relies on them, they know what they’re doing.
Smart guys.
Forget the turd worlders, those zombies are Democrats!
We’re on Easy Street!
Wow, politicians beaten by smart business guys. Hard to believe isn’t it?
Well, not exactly. They hired a analytics company.
The entire project was run like an acquisition. B School students will be studying this for decades. Probably the next 100 years.
FYI
HA! I didn’t see any, I watch streaming tv.
Walking Dead ping!
Did you notice a lot of Trump commercials while watching The Walking Dead? This article might explain why.
Thanks for the ping, Whenifhow!
Walking Dead success was a symptom of the downturn in the economy and outlook by white America.
Zombies = the foreigners and government brain dead out to kill and suck the life from the good guys.
Makes sense that’s a Trump target voter base.
Awesome! Also remember the previous episode was about Gun Confiscation - very 2nd Amendment. Not surprising they would show Trump ads. Great news to hear.
Wrong. These kinds of ridiculous attacks on Trump’s voters have to stop. I have never watched even one episode of the walking dead. The title alone is enough to discourage a thinking person from watching it. The only “walking” dead are liberals who are brain dead.
“Service”?
Interesting!
They certainly know what they are doing.
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