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After Trayvon, Chilling Ad Offers Bulletproof Vests for Kids-Timed to Florida's midterm election
AdWeek's Advertising & Branding Blog ^ | October 21, 2014 | Hanna Masaryk

Posted on 10/24/2014 5:38:47 PM PDT by 2ndDivisionVet

A billboard advertising a line of bulletproof vests for young boys has appeared near the Florida capital in Tallahassee. Chilling, controversial and undeniably eye-catching, the ad is part of the “Vest or Vote” campaign mounted by The Dream Defenders.

The Florida-based social justice organization is rallying residents to vote in Florida’s midterm election Nov. 4. According to a report on Jacksonville’s CBS 47 Action News, the group hopes to elect candidates who will repeal the state's controversial stand-your-ground law.

According to The BRPR Group, the Miami-based advertising agency behind the campaign, the billboard was modeled after youth clothing ads like those for H&M or Gap. Should curious commuters visit the featured website, it initially appears to be an online retailer selling the child-sized, bulletproof “Dream Vest.” Ads for the vest will also appear on Twitter and Facebook.

After waiting a few seconds, or by clicking anywhere on the page, visitors are redirected to a brief but striking public service announcement. The video features a woman bundling up her son in the bulletproof vest the same way many mothers adjust their children’s coats and hats. The PSA ends with the audio from several news reports covering the deaths of Oscar Grant III in Oakland, Calif.; Michael Brown in the continuing case of Ferguson, Mo.; and Florida’s own Trayvon Martin.

(VIDEO-AT-LINK)

“In November, Florida’s voters will be faced with the question first posed by Malcolm X, ‘the ballot or the bullet,’” Ciara Taylor, political director for Dream Defenders, said in a statement. “That dichotomy is what this election is ultimately about.”

The “Vest or Vote” campaign highlights that dichotomy in a similar fashion. And according to The BRPR Group, it's intended to spark conversation about young voters’ ability to “contest fear and insecurity in communities of color.”


TOPICS: Business/Economy; Local News; Politics
KEYWORDS: banglist; florida; racebaiting; selfdefense; standyourground; syg; trayvon; zimmerman
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To: 2ndDivisionVet

They will not wear it. They will buy $300 shoes like Bill Cosby said, instead of hooked on phonics.


21 posted on 10/24/2014 6:28:59 PM PDT by ObamahatesPACoal
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To: 2ndDivisionVet

Registrant Name:Phillip Agnew

Admin ID:CR144921212
Admin Name:Gabriel Pendas
Admin Organization:Dream Defenders
Admin Street: 19220 E St Andrews Dr
Admin City:Miami
Admin State/Province:Florida
Admin Postal Code:33015
Admin Country:US
Admin Phone:+1.7868998329
Admin Phone Ext:
Admin Fax:
Admin Fax Ext:

Tech ID:CR144921214
Tech Name:Gabriel Pendas
Tech Organization:Dream Defenders
Tech Street: 19220 E St Andrews Dr
Tech City:Miami
Tech State/Province:Florida
Tech Postal Code:33015
Tech Country:US
Tech Phone:+1.7868998329

http://www.theroot.com/articles/lists/2013/10/theroot_100/phillip_agnew.html


22 posted on 10/24/2014 6:31:43 PM PDT by smokingfrog ( sleep with one eye open (<o> ---)
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To: 2ndDivisionVet

Might not be a bad idea if intended to protect kids from gang violence such as drive by shootings and the odd gun fight here and there in the hood.


23 posted on 10/24/2014 7:23:55 PM PDT by Will88
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To: 2ndDivisionVet
It's "community organizers" site.
"The Dream Defenders develop the next generation of radical leaders to realize and exercise our independent collective power; building alternative systems and organizing to disrupt the structures that oppress our communities."

They say "BuyorVote" the vest.

24 posted on 10/24/2014 9:13:24 PM PDT by Swordmaker (This tag line is a Microsoft insult free zone... but if the insults to Mac users continue...)
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To: 2ndDivisionVet
That looks like a Black kid with blonde hair endorsing the vest.
I cannot imagine why Black kids would need vests. Isn't it racist to suggest
that Black kids need them? Oh the horror of PC, and how confused the left
worshiping followers must be at this very moment.

I like the head shot comment. But there's always the groin shot too.

25 posted on 10/24/2014 9:30:47 PM PDT by MaxMax (Pay Attention and you'll be pissed off too! FIRE BOEHNER, NOW!)
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To: Dilbert San Diego
"And the fact is, Zimmerman invoked the self defense laws in his defense in court. He DID NOT invoke the stand your ground laws."

But this is part of the problem the liberal media has created. Even you are talking as if SYG is some set of special laws distinct from self-defense, that give you special powers. That's not correct.

There are several elements to self-defense law. One of them is whether or not you have a legal duty to retreat from a threat before using deadly force. If you don't have such a duty then you are in a SYG state, and it just means that one element of legal self-defense is not required.

It is not something separate and apart from self-defense, and it isn't something special that you invoke. It's just part of the self-defense law. In Zimmerman's case it wasn't an issue, not because he didn't invoke it, but because it didn't apply to the facts of the case. He never had an opportunity to retreat when he was attacked so SYG had no bearing.

26 posted on 10/24/2014 9:47:29 PM PDT by mlo
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To: Impy
Dems, why not offer free cigarettes for votes? That will probably work better than scare tactics.

Only if they enhance the transaction by making it so they can "steal" the cigs - play act now to prepare for real life later...

27 posted on 10/25/2014 3:21:31 AM PDT by trebb (Where in the the hell has my country gone?)
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To: 2ndDivisionVet

“SUPPORT A THUG, HUG A THUG We need to protect and preserve, encourage and suppport our future gangbangers” must be added to this billboard


28 posted on 10/25/2014 3:22:21 AM PDT by ronnie raygun
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To: Dilbert San Diego

I understood perfectly what you were saying, my point is why you would question why the media fails to expose the fallacy. We do not have reporters for most major outlets anymore, we have agenda pushers.


29 posted on 10/25/2014 9:32:43 AM PDT by Robert DeLong (u)
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To: smokingfrog
A bulletproof hoodie would be better.

Better still, have the "vest-boy" picking petals off daisies.

http://upload.wikimedia.org/wikipedia/commons/b/bd/Commercial-LBJ1964ElectionAdDaisyGirl.ogv

30 posted on 10/25/2014 4:26:23 PM PDT by Does so (SCOTUS Newbies Imperil USA...)
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