Posted on 01/24/2017 2:18:48 AM PST by 2ndDivisionVet
” And just as Kosinski had determined that men who like MAC cosmetics on Facebook are probably gay,”
WELL Who’d have thought that!!?
They invented more effective advertisement and better use of known data. Big whoop. Anyone who’s studied big data knew this was coming for a long time and it’s at the heart of how google or facebook make money on ads.
The real hidden story of this election cycle was the paid troll army that Ted Cruz and then Hillary Clinton both used on social media. Ted’s army wasn’t that big but it was more than enough to push the needle for him, but Hillary had around 20,000 people trolling for her every day on many different accounts. They took over multiple sites on the internet, facebook, ect. Trump has his own army, but it was all grass roots and people who trolls for fun.
BUMP
This is the most interesting article I’ve yet read about the election. Thank you for posting.
The circumstance of Trump having spent so little money on advertising could also speak for the effectiveness of personality-specific targeting, as could the fact that three quarters of his marketing budget was spent in the digital realm.
Those big TV and radio ad buys for the dinosaur media aren’t ever coming back.
OK. Big data exists, and I find it culturally dangerous and technically imprecise at the personal level. At the grand scheme of things? Guess we will see who is smart enough to model it for a purpose. In the end, it's a tool. Just like computers, which have changed our life for better or worse, it depends on the motives of those using it. Quality of data (garbage in is garbage out) and assumptions are the key.
I do not find Breitbart News being ultra-rightwing.
What if... FB users like FB pages from those on the left because that particular FB user wants to “hold his enemies closer” and garner information for future debate?
I reckon that would just be an outlier to the data set.
bfl
I really tried ro get through it but it was so many words that (I think) describes what I already knew ...
That people just LIKE Trump.
This article tries to make the case that using "big data" is a method to manipulate people. I don't see this as the case at all. In this example, the data was used to specifically target an audience that has been conditioned and propagandized to reflexively vote Democrat. And big data was used to sneak through a bit of information that this group would never have learned on their own. Political junkies know about the deep corruption of the Clintons, and we believe that if everyone knew about it, Hillary would not have a chance at winning the election. This marketing campaign put that belief into action.
Now, if we could harness the power of big data to break through the mountains of liberal propaganda surrounding us, to drive little nuggets of truth into minds shaped by liberal pablum and get them to engage in critical thinking, we could stop the growth of socialism in its tracks. But I don't think big data is nearly as powerful as this article claims. So the fight for freedom goes on.
I think it is well-summarized in post #11. That was my big takeaway as well.
You and your personality is datamined. Business has been doing this for years, now facebook and other digital interactions have exploded offering a deeper psychoanalysis.
Using the latest software the Trump team outdid the Hildabeast in targeting voters based on the data mined from the voters themselves. They knew who to avoid, who to contact, and the best message to give them to obtain support. The potential voter thus heard what he wanted to hear.
And this allowed concentrating this effort in key battleground states to win the needed electoral votes.
By taking those silly facebook type surveys, you have granted permission to all your facebook data and it is collected along with all your other digital “footprints” so that the collector of the data will know your personality and desires better than you do. This is unavoidable if you use anything in the digital world, and even if you don't, data about you already exists. You can run, but you can't hide.
It blows away all previous data compilations in terms of accuracy and messaging options.
Put this together with Tom Hofeller’s stellar state redistricting efforts and you have a way to lock in Republican dominance for decades.
It is a very big Woop, indeed.
You want value for tax dollars, personal freedom, secure borders - you are ultra right wing.
Predictive analytics is so much more powerful now because so many people give away so much personal data, and computers are so much more powerful.
So, did it then catch all the outliers? The 75-year-old first time voter? The none Facebook user? The contrarian who lies, just a little, here and there? People w/o smart phones and those who rarely review a purchase? Those who decline loyalty cards? Not everyone who voted took that test or has private FB data to correlate with it.
No mention of zer0’s vaunted database ‘that knows more about you than you do about yourself’. No mention of Hillary’s AI, Ada, whose predictions her campaign refused to accept.
I don’t dispute the effectiveness of psychometrics, but the most important bit of data in this article was that Trump adjusts responses on the fly, taking real life reactions into consideration. That made a difference. That is how he thinks and why he is perceived as authentic and, I believe it’s why he won.
I don’t believe anyone had to remind Haitians of what happened in Haiti vis-a-vis the Clintons. The Clintons’ own actions *suppressed* the Haitian vote, just like Cruz and the other R candidates suppressed their own votes all on their own.
We took no surveys, refused all poll calls, reveal very little private data or as little as we can get away with (we all leave breadcrumbs)are social media avoiders and have many contrairian traits. I doubt either of us were even on anyone’s radar. We got no R mailers and a few local/State donk ones. We were Trumpers by August or September. We mostly kept it to ourselves outside of a few close friends and FR. How many of us are there?
Sent this article to the sales staff already.
bfs
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