It blows away all previous data compilations in terms of accuracy and messaging options.
Put this together with Tom Hofeller’s stellar state redistricting efforts and you have a way to lock in Republican dominance for decades.
It is a very big Woop, indeed.
So, did it then catch all the outliers? The 75-year-old first time voter? The none Facebook user? The contrarian who lies, just a little, here and there? People w/o smart phones and those who rarely review a purchase? Those who decline loyalty cards? Not everyone who voted took that test or has private FB data to correlate with it.
No mention of zer0’s vaunted database ‘that knows more about you than you do about yourself’. No mention of Hillary’s AI, Ada, whose predictions her campaign refused to accept.
I don’t dispute the effectiveness of psychometrics, but the most important bit of data in this article was that Trump adjusts responses on the fly, taking real life reactions into consideration. That made a difference. That is how he thinks and why he is perceived as authentic and, I believe it’s why he won.
I don’t believe anyone had to remind Haitians of what happened in Haiti vis-a-vis the Clintons. The Clintons’ own actions *suppressed* the Haitian vote, just like Cruz and the other R candidates suppressed their own votes all on their own.
We took no surveys, refused all poll calls, reveal very little private data or as little as we can get away with (we all leave breadcrumbs)are social media avoiders and have many contrairian traits. I doubt either of us were even on anyone’s radar. We got no R mailers and a few local/State donk ones. We were Trumpers by August or September. We mostly kept it to ourselves outside of a few close friends and FR. How many of us are there?
Eventually, the libholes will begin using this tech for their campaigns. There is nothing in this technology that prevents the libs from being able to use it for themselves. So we have to manage out expectations that this tech will lead to our long-term dominance.
Compare and contrast with Romney’s disastrous ORCA project.