| Transcript |
| 0:00 | · | we have a huge day of announcements |
| 0:02 | · | ahead of us and it's all about iPad I'm |
| 0:05 | · | thrilled to tell you all about the new |
| 0:08 | · | iPad Air let's start with its brilliant |
| 0:11 | · | liquid Retina Display users love the |
| 0:13 | · | portability of the 11-in form factor |
| 0:16 | · | which is perfect for tasks like jotting |
| 0:17 | · | down notes while working on a project |
| 0:20 | · | some air users would prefer an even |
| 0:22 | · | larger display for more room to work |
| 0:25 | · | learn and play so inspired by iPad Pro |
| 0:28 | · | we about half the user choos a larger |
| 0:31 | · | screen we created a 13-in model of the |
| 0:33 | · | new iPad Air as well the 13-in air has |
| 0:37 | · | 30% more screen real estate than the |
| 0:39 | · | 11-in air the larger display gives users |
| 0:42 | · | more space to express their ideas and |
| 0:44 | · | apps like free form or to see more |
| 0:47 | · | participants in a video call on Zoom it |
| 0:49 | · | also provides more space to view |
| 0:51 | · | multiple apps using split view and iPad |
| 0:53 | · | OS and both displays have the same |
| 0:56 | · | Advanced features so all your content |
| 0:59 | · | looks abs absolutely gorgeous we've also |
| 1:02 | · | redesigned the iPad Air to put the |
| 1:04 | · | front-facing camera on the landscape |
| 1:06 | · | Edge and it features Center Stage which |
| 1:08 | · | uses machine learning to automatically |
| 1:10 | · | keep everyone in the field of view so |
| 1:13 | · | it's perfect for connecting with friends |
| 1:15 | · | and family over FaceTime or joining a |
| 1:17 | · | video conference while using a keyboard |
| 1:20 | · | the new Air features landscape stereo |
| 1:22 | · | speakers with spatial audio so it sounds |
| 1:26 | · | great and the 13-in model has even |
| 1:29 | · | better sound quality with double the |
| 1:33 | · | base the new Air comes in four finishes |
| 1:36 | · | a new blue and a new purple as well as a |
| 1:39 | · | beautiful Starlight and space gray and |
| 1:42 | · | its durable design uses a 100% recycled |
| 1:45 | · | aluminum enclosure air users also love |
| 1:49 | · | how quickly they can get things done so |
| 1:51 | · | we're Stepping Up Performance in a big |
| 1:53 | · | way with the incredibly fast M2 so |
| 1:56 | · | that's the new iPad Air now available in |
| 1:59 | · | in 11-in and 13-in models powered by the |
| 2:03 | · | incredible M2 Chip and featuring a |
| 2:06 | · | landscape front camera and faster Wi-Fi |
| 2:08 | · | double the starting storage which is now |
| 2:11 | · | 128 GB we've also expanded the number of |
| 2:14 | · | storage options by adding 512 and 1 tbte |
| 2:18 | · | and even with all these upgrades we're |
| 2:20 | · | thrilled that the new 11-in Air still |
| 2:22 | · | starts at just 599 and the 13in air is |
| 2:26 | · | just |
| 2:27 | · | $7.99 that's a remarkable value for a |
| 2:29 | · | device with so many Advanced features |
| 2:32 | · | and capabilities you can order the new |
| 2:34 | · | air today and it'll be available next |
| 2:37 | · | week this is the allnew impossibly thin |
| 2:41 | · | incredibly powerful iPad Pro it has a |
| 2:45 | · | stunning new design breakthrough new |
| 2:47 | · | display outrageous performance and |
| 2:50 | · | amazing |
| 2:51 | · | accessories let's get started with its |
| 2:53 | · | stunning design we've always envisioned |
| 2:56 | · | iPad as a magical sheet of glass and |
| 2:59 | · | with this this new design that vision is |
| 3:01 | · | brought to life more than ever the new |
| 3:04 | · | Pro comes in two sizes a new super |
| 3:06 | · | portable 11-in model and a new expansive |
| 3:09 | · | 13-in model and both are unbelievably |
| 3:13 | · | thin the 11-in pro is 5.3 mm thin and |
| 3:17 | · | the 13-in pro is an incredible 5.1 mm |
| 3:21 | · | thin compared to the previous iPad Pro |
| 3:24 | · | the difference is striking the new iPad |
| 3:27 | · | Pro is even thinner than the iPod Nano |
| 3:30 | · | which makes it the thinnest Apple |
| 3:31 | · | product ever and they're both lighter as |
| 3:34 | · | well in fact the 11-in model is less |
| 3:37 | · | than a pound and the 13-in model is |
| 3:39 | · | nearly a/4 PB lighter than its |
| 3:42 | · | predecessor iPad Pro comes in two great |
| 3:44 | · | finishes silver and space black both |
| 3:47 | · | with 100% recycled aluminum |
| 3:50 | · | enclosures and it's just as strong as |
| 3:52 | · | the previous design despite being so |
| 3:55 | · | much thinner just holding it in your |
| 3:57 | · | hands is an unbelievable experience |
| 4:02 | · | now let's talk about its breakthrough |
| 4:04 | · | new display with the new iPad Pro we |
| 4:08 | · | wanted to give customers an even more |
| 4:10 | · | remarkable visual experience and we did |
| 4:13 | · | just that by bringing OLED to iPad for |
| 4:15 | · | the very first time with OLED technology |
| 4:18 | · | the pixels generate both the light and |
| 4:20 | · | the color for unparalleled Precision |
| 4:23 | · | however for the expans of displays in |
| 4:25 | · | iPad Pro a single OLED panel doesn't |
| 4:27 | · | generate enough brightness to deliver |
| 4:29 | · | the xdr performance iPad Pro users |
| 4:32 | · | expect so we developed a |
| 4:34 | · | state-of-the-art display that uses two |
| 4:36 | · | OLED panels and combines the light from |
| 4:39 | · | both to deliver phenomenal fullcreen |
| 4:42 | · | brightness this technology is called |
| 4:45 | · | tandom OLED and it's a breakthrough for |
| 4:47 | · | iPad Pro the new Pro can support an |
| 4:50 | · | incredible 1,000 nits of fullcreen |
| 4:53 | · | brightness for both SDR and HDR content |
| 4:57 | · | and 1,600 nits of peak h HDR brightness |
| 5:01 | · | this is the new magic keyboard for iPad |
| 5:03 | · | Pro it's been completely redesigned to |
| 5:06 | · | be much thinner and even lighter opening |
| 5:09 | · | it reveals the magic floating design |
| 5:11 | · | that users love it comes into colors |
| 5:13 | · | that perfectly match the new Pro and |
| 5:16 | · | it's loaded with great new features |
| 5:19 | · | first it now includes a function Row for |
| 5:21 | · | quick access to convenient controls like |
| 5:23 | · | screen brightness it also has a gorgeous |
| 5:27 | · | aluminum palmrest and a larger trackpad |
| 5:29 | · | that even more responsive with haptic |
| 5:31 | · | feedback so the entire experience feels |
| 5:34 | · | just like using a MacBook to start we |
| 5:37 | · | added a new sensor in the barrel of the |
| 5:38 | · | pencil to enable new interactions so now |
| 5:42 | · | for example you can just squeeze it to |
| 5:44 | · | bring up a new tool pallet and when you |
| 5:47 | · | squeeze the pencil A haptic engine |
| 5:50 | · | delivers precise feedback that you can |
| 5:52 | · | feel a gyroscope allows you to roll the |
| 5:55 | · | pencil for precise control of the tool |
| 5:58 | · | you're using like changing the |
| 6:00 | · | orientation of a shaped pen or brush if |
| 6:03 | · | you ever lose apple pencil Pro you can |
| 6:06 | · | easily locate it since it now supports |
| 6:09 | · | fine my so that's the new Apple pencil |
| 6:12 | · | Pro with its incredible new features it |
| 6:15 | · | begins a whole new era of creativity on |
| 6:18 | · | iPad so that's the new iPad Pro it |
| 6:22 | · | features the Breakthrough Ultra retina |
| 6:24 | · | xdr display the next level performance |
| 6:27 | · | of M4 fast 5G cellular and a landscape |
| 6:30 | · | front-facing camera all in a |
| 6:33 | · | jaw-dropping incredibly thin and light |
| 6:35 | · | design that's the thinnest Apple product |
| 6:37 | · | ever this is the iPad we've always |
| 6:40 | · | dreamed of making the new iPad Pro comes |
| 6:43 | · | with double the storage which is now 256 |
| 6:46 | · | GB the 11in model starts at $9.99 and |
| 6:50 | · | the 13in model starts at |
| 6:52 | · | $12.99 the new magic keyboard for iPad |
| 6:54 | · | Pro is $299 and |
| 6:56 | · | 349 and the new Apple pencil Pro is just |
| 7:00 | · | 129 an amazing value for such an |
| 7:02 | · | incredible device customers can order |
| 7:05 | · | the new iPad pro magic keyboard and |
| 7:08 | · | apple pencil Pro today and they'll be |
| 7:10 | · | available next week thank you for |
| 7:12 | · | joining us have a great day |
