This is a recruiting and advertising production, the Mormons also make movies that conceal their purpose.
Recruiters will be working in that area.
This isn’t just art, it is a tool.
I enjoyed it very much.
Art is subjective. Everyone takes away something different from the same piece. Just because someone sees that doesn’t mean they’re going to hop right over to Mormonism. How many of those people in Times Square do you think were driven to convert that night? I’d wager zero.