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People are leaving because they do not see biblical teaching, tired of watered down "life coach" message, music, etc. The SBC is declining b/c they focus on "racial reconciliation" instead of the Gospel. PCUSA, Episcopal, others have already left the faith.

As a society, we attacked the nuclear family and religious values over the past 50 years. The church has been silent on abortion, divorce, homosexuality. Negligent in teaching as well. 2/3 of believers state there are other religions lead to life everlasting.....fundamentally breaks the need for Jesus, sacrifice, forgiveness.

The church leaders are concerned because the next generation won't be there to fill their coffers.

Good example of today's "evangelist/activist" type work. Post on facebook is about the extent of it. Any theology here? Are red cups going to covert any souls? We are missing the next generation of believers and our focus is on red coffee cups.

Why Some Christians Are Upset at Starbucksâ€™ New Holiday Cups

Some Christians have taken to social media channels to protest the new Starbucks holiday cup, which they say is conspicuously devoid of images of both Christmas and Jesus Christ himself. The new cup, which is shades of red with the Starbucks logo, showed up in stores late last month.

"Starbucks REMOVED CHRISTMAS from their cups because they hate Jesus," wrote Joshua Feuerstein in a viral Facebook post with nearly 10 million views. In an accompanying video, Feuerstein encourages customers to give their name as "Merry Christmas" to force Starbucks employees to say the phrase. The movement had caught on by Sunday with the hashtag "MerryChristmasStarbucks" trending on Facebook.