If you had bothered to go to the website and read the particulars, you would have found the following:
The Priests for Our Future: The Church is Alive! campaign is seeking to establish a permanent endowment fund. Only the annual distribution from this endowment fund would be available to meet the costs of educating our seminarians and supporting the work of the Vocations Office.
All gifts, net of campaign expenses and parish over goal rebates, will be placed into the Priests for Our Future permanent endowment fund within the Catholic Diocese of Madison Foundation, Inc., (CDMF) a legally distinct 501(c)(3) organization. All disbursements from funds within the Foundation are made upon approval by the Board of Directors. Proceeds from this endowment fund are restricted to the objective of the campaign to support the recruitment, education and formation of seminarians studying for the Diocese of Madison and are subject to the strict adherence to donor intention requirements contained within the Canon Laws of the Church and the laws and statutes of the State of Wisconsin.
We've been told by FRoman Catholics that, by virtue of their legal status, such an action is evidence that a new denomination has been created.