[Wiser now]

My guess is each one of those billboards would provide a lovely Christmas for several impoverished families in the area. That’s what the Christians in the area will be doing, without fanfare.

[Kip Russell]

My guess is each one of those billboards would provide a lovely Christmas for several impoverished families in the area. That’s what the Christians in the area will be doing, without fanfare.

While many Christians will indeed be doing just that, there are also many churches that put up Christian billboards at this time of year with religious messages. If an atheist organization is fair game for criticism for putting up a billboard rather than donating the money to help the poor, than so is a Christian organization.