What is intellectually dishonest SF is to misrepresent the link as something it is NOT - probably because you didn't go there. From its home page part of its mission statement states -
Jews for Judaism was established in 1983. It has become the Jewish community's leading response to the multi-million dollar efforts of cults and evangelical Christians who target Jews for conversion.
In simpler words - it is to counter Messianic Jew or "Jews for Jesus". You point the finger of 'dishonesty' forgetting the other fingers are pointing back at you.
:D
That is SUCH a familiar tactic we have seen over the years.