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Rush was right: The actual numbers on media coverage
National Review Online ^ | October 8, 2003 | John Lott

Posted on 10/08/2003 9:54:49 AM PDT by Washingtonian

Rush, by the Numbers
The face of "social concern"?

By John R. Lott Jr.
National Review Online

Is it possible to even discuss race in sports, let alone anywhere else? This past week provides little hope. Whether Rush Limbaugh's comments on Donovan McNabb were "racist," there is a general agreement that he was factually wrong, that Limbaugh did not know what he is talking about. Yet, what is the evidence?

Limbaugh readily admits that it was just his opinion that "the media has been very desirous that a black quarterback do well." But his critics allowed no possibility for uncertainty, calling his comments "ignorant" or worse. As National Public Radio put it: "Rush was able to turn a complete lack of understanding of football into a cross burning." Even the Wall Street Journal ran an editorial disagreeing with his statements on news coverage.

A couple of stories compared McNabb to another quarterback, such as Tampa Bay's Brad Johnson, whom many apparently regard as just a so-so quarterback. But no one has tried to compare the news coverage of any two quarterbacks, let alone generally between black and white quarterbacks in the NFL.

To measure positive news coverage, I quickly put ten research assistants to work on a Nexis search, which is a computerized search of newspaper stories across the country. They looked at the coverage received by the 36 quarterbacks who played during the first four weeks of this season. (The articles were from the day of their first game to the day after their last game during the period.) To try to make the categorization of news stories objective, 23 phrases were picked to identify positive descriptions of a quarterback and 23 phrases for negative ones. Positive phrases included words such as "brilliant," "agile," "good," "great," "tough," "accurate," "leader," "intelligent," or "strong arm." Negative phrases included "overrated," "erratic," "struggling," "bad," "weak arm," or "mistakes." Obviously the media involves more than newspapers, but this is measurable and it is not clear why newspapers would be so different from the rest of the media.

We then identified news stories where these phrases appeared within 50 words of a quarterback's name. Each story was read to check that the phrases were indeed used to describe the "quarterback" and to make sure that the word "not" did not appear before the different phrases. Depending on whether positive or negative words were used to describe the quarterback, stories were classified as positive, negative, or falling into both categories.

The evidence suggests that Rush is right, though the simplest measures indicate that the difference is not huge. Looking at just the averages, without trying to account for anything else, reveals a ten-percent difference in coverage (with 67 percent of stories on blacks being positive, 61 percent for whites).

We also collected data by week for each of the first four weeks of the season on a host of other factors that help explain the rate at which a player is praised: the quarterback's rating for each game; whether his team won; the points scored for and against the team; ESPN's weekly rank for the quarterback's team and the opponent; and whether it was a Monday night game. In addition, I accounted for average differences in media coverage both in the quarterback's city and the opponent's city as well as differences across weeks of the season.

Accounting for these other factors shows a much stronger pattern. Black quarterbacks' news coverage is 27 percentage points more positive than whites. And that difference was quite statistically significant — the chance of this result simply being random is the same odds as flipping a coin five times and getting heads each time.

The quarterback ranking, scoring, winning, and higher-ranked teams playing against each other all increase the percentage of positive stories. For example, each additional point scored by the quarterback's team raises the share of positive news coverage by about one percentage point. Being in the only game played on a particular day lowers the how positive the coverage was by about 12 percentage points, as more newspapers outside the home area cover the game the next day.

The media's interest in the number of black quarterbacks can also be seen in other more explicit ways. Last season, out of 217 news stories discussing the race of professional quarterbacks, 194 mentioned whether an individual quarterback was black, only 23 if they were white. By contrast, for running backs and receivers — where the ratio of blacks to whites is even more lopsided with blacks dominating — discussions of a player's race are virtually nonexistent. Only 6 stories mentioned that running backs were black and 10 that they were receivers, and the numbers discussing that they were white were 4 and 7 respectively.

These numbers also help address another possibility: whether newspapers write such supportive articles on black quarterbacks to encourage more racial diversity on the field. Yet, a preference for diversity doesn't seem to explain the data. In positions where whites are underrepresented they do not receive even a fraction of the extra attention that blacks do as quarterbacks.

If indeed skin color results in significantly more positive coverage, doesn't that imply that the media, not Rush, might be racist? Presumably the media feels that coverage is justified, though it could mean that the press has too low expectations of blacks.

Hopefully the furor over Rush's statement will help us understand the media a little better. The evidence indicates that there is a lot to explain. The current fact-free name-calling hardly shows that sports have come to grip with race.

—John Lott, a resident scholar at the American Enterprise Institute , is the author of The Bias Against Guns . The significant contributions of Brian Blase and Jill Mitchell helped make this study possible. The data used in this piece is available at www.johnrlott.com .


TOPICS: Culture/Society; Extended News; News/Current Events; Politics/Elections
KEYWORDS: football; johnlott; limbaugh
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1 posted on 10/08/2003 9:54:49 AM PDT by Washingtonian
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To: Washingtonian
Facts? Liberals don't need no steenking facts...
2 posted on 10/08/2003 10:16:04 AM PDT by E. Pluribus Unum (Drug prohibition laws help fund terrorism.)
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To: Washingtonian
Lott' research is wonderful. Of course, I can guarantee you that a certain percentage of Americans believes Rush's quote was something like: "Blacks should be slaves, not professional athletes." In such cases, research can have no impact.
3 posted on 10/08/2003 10:17:12 AM PDT by ClearCase_guy (France delenda est)
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4 posted on 10/08/2003 10:17:42 AM PDT by Support Free Republic (Your support keeps Free Republic going strong!)
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To: Washingtonian; mhking
If indeed skin color results in significantly more positive coverage, doesn't that imply that the media, not Rush, might be racist?

Presumably the media feels that coverage is justified, though it could mean that the press has too low expectations of blacks.

As in, "the soft bigotry of low expectations."
5 posted on 10/08/2003 10:20:08 AM PDT by conservatism_IS_compassion (The everyday blessings of God are great--they just don't make "good copy.")
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To: Washingtonian
Interesting facts - unfortunately though, political correctness trumps the truth.
6 posted on 10/08/2003 10:23:27 AM PDT by flyingx
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To: Washingtonian
A couple of stories compared McNabb to another quarterback, such as Tampa Bay's Brad Johnson, whom many apparently regard as just a so-so quarterback. But no one has tried to compare the news coverage of any two quarterbacks, let alone generally between black and white quarterbacks in the NFL.

Interesting comparison,thru Oct. 6, Brad Johnson, Tampa Bay, quaterback rating 92.9 4th best in league. Donavan McNabb, Phil, 50.6 quaterback rating, next to last in league. There is no comparison. Rush is right, these writers aint got a clue.

The writers also hyped Notre Dame, only because of the Black coach, Notre dame is not in the top 25?

7 posted on 10/08/2003 10:26:26 AM PDT by BIGZ
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To: Washingtonian
If McNabb isn't getting a pass on account of his race, I'd like to know why he is getting one. If I pay $200,000 for a Rolls Royce and they deliver a Ford Taurus, I think you can bet that I'll want to know what the hell happened to my money or my Rolls.
8 posted on 10/08/2003 10:30:02 AM PDT by Agnes Heep
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To: Washingtonian
I wonder what the precentage would be if you take the word "agile" out of the mix. Seeing as McNabb and Vick take off from the pocket all the time compared to Pennington and Brad Johnson, this might really blow the percentages. Don't forget the the backhanded compliment of 'he is a great athlete' vs he is a great QB. This has been used a million time to describe McNabb/Vick.

Lies, Damn Lies, and Statistics

9 posted on 10/08/2003 10:45:20 AM PDT by SengirV
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To: E. Pluribus Unum
well, the current facts are that the top 2 qb's and 3 out of the top 5 (using qb rating) are black.

could that have anything to do with the balance of positive/negative news stories?

10 posted on 10/08/2003 10:53:33 AM PDT by dmz
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To: b4its2late; Recovering_Democrat; Alissa; Pan_Yans Wife; LADY J; mathluv; browardchad; cardinal4; ...

11 posted on 10/08/2003 10:55:16 AM PDT by Born Conservative ("Forgive your enemies, but never forget their names" - John F. Kennedy)
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To: Washingtonian
There was a story yesterday on KFYI radio in Phoenix (Rush's station), that said the opposite of this. Some prof in Fla had "proven" via stistical examination the opposite of Lot's point.

If anyone has any information on this, let me know by Freepmail. I'd like to see if this prof is biased by doing some research on him.

12 posted on 10/08/2003 11:14:15 AM PDT by narby
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To: dmz
Over a hundred years ago the United States was home to 5% of the world's supply of black slaves, therefore black people must be allowed to enslave everyone else for eternity.
13 posted on 10/08/2003 11:18:27 AM PDT by E. Pluribus Unum (Drug prohibition laws help fund terrorism.)
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To: E. Pluribus Unum
LOL.

You get today's non sequitor award.

You mentioned facts, and I researched some for you. I'm guessing you don't like them (the facts, that is).

Was my question not reasonable given the situation?
14 posted on 10/08/2003 11:23:54 AM PDT by dmz
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To: dmz
Was my question not reasonable given the situation?

My original comment was intended to portray what Liberals believe - facts are not important to Liberals.

I was illustrating absurdity.

You're kind of slow if you didn't catch that.

15 posted on 10/08/2003 11:25:22 AM PDT by E. Pluribus Unum (Drug prohibition laws help fund terrorism.)
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To: Washingtonian
Rush's comments were about the media, just as he said. However, members of the media covered the story as if it was "Rush vs. McNabb" or "Rush vs. black QBs", because they don't want people to objectively analyze and evaluate how they're doing their jobs. They cast McNabb as the victim of this controversy, when all he's had to endure for the past week or so is excessive coddling, pampering and sympathy from the media -- probably more than he's received at any time in his career.

Meanwhile, Rush has been the object of universal execration. Yet the worst thing that leftist pundits can honestly say about Rush's comments was that he mentioned race. But those charges are laughable, since they're coming from commentators and journalists who usually can't put three sentences together without mentioning the race issue.

Besides, when Dusty Baker made those infamous comments this past summer, many in the media came to his defense. They said that if we want to make meaningful social progress, we shouldn't have such a knee-jerk reaction when the race issue is frankly discussed. Hmmm... where are those guys now?
16 posted on 10/08/2003 11:25:23 AM PDT by CAR913
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To: E. Pluribus Unum
I was illustrating that facts out of context are absurd.

You're kind of slow if you didn't catch that.
17 posted on 10/08/2003 11:41:09 AM PDT by dmz
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To: Washingtonian
By contrast, for running backs and receivers — where the ratio of blacks to whites is even more lopsided with blacks dominating — discussions of a player's race are virtually nonexistent.

And I can't even recall the number of time I have heard some broadcaster talk about this or that "running black" instead of running back.

Are these twists of the tongue or Freudian slips? I don’t really know but with all the PC inspired race consciousness we have, I would not be surprised if it is the latter.

18 posted on 10/08/2003 11:45:53 AM PDT by Ditto ( No trees were killed in sending this message, but billions of electrons were inconvenienced.)
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To: dmz
I was illustrating that facts out of context are absurd.

Then your posting of facts to my original post that "Liberals don't need no steenking facts" was a non-sequitur, would you not agree?

I did not say that facts were not important to me.

I said that facts are not important to Liberals.

What about that is so difficult for you to understand?

19 posted on 10/08/2003 11:49:53 AM PDT by E. Pluribus Unum (Drug prohibition laws help fund terrorism.)
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To: GOPJ; Pharmboy; reformed_democrat; RatherBiased.com; nopardons; Tamsey; Miss Marple; SwatTeam; ...

This is the Mainstream Media Shenanigans ping list. Please freepmail me to be added or dropped.
Please note this is a medium- to high-volume list.
Please feel free to ping me if you come across a thread you would think worthy of this ping list. I can't catch them all!


20 posted on 10/08/2003 11:51:29 AM PDT by Timesink
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