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The Rise of the Creative Class (Social Class)
Vanity | 2000 (Book Review) | Richard Florida

Posted on 12/29/2002 11:33:36 AM PST by shrinkermd

The first sentence of this book is, "This book describes the emergence of a new social class." In this the author fails. What he describes is the upper middle-class and the many changes it has both undergone and wrought. This book is well researched, well written and thoroughly referenced. Some of its conclusions are unique and valid and the book is worth the price and the read.

Before going further, it is important to understand the author's background. Richard Florida is H. John Heinz Professor of Regional Economic Development at the Carnegie Mellon University in Pittsburgh, Pennsylvania. He also is a columnist for Information Week; a weekly magazine devoted to innovation powered by technology. Christopher Dreher in the 6 June 2002 edition of Salon reviews what little is known about Professor Florida and accomplishes an excellent review of the book. Mr. Dreher summarizes the book as, "Be creative or die...A new study says cities must attract the new "creative class" with hip neighborhoods, an arts scene and a gay-friendly atmosphere --or they will go the way of Detroit..." This is an excellent book review for those who are not interested in the concept and nature of "social class."

Professor Florida assumes that 30% of the workforce or 38 million people are members of the "creative class." He believes that the creative class derives its identity as purveyors of creativity. He believes this a new class, but the members of the class have yet to identify themselves as a member of a class. He also believes that innovation drives creative people to live in specific geographic areas, which then become tolerant, diverse and open to more creative people.

The author defines creativity as "the ability to create meaningful new forms." He sees this as decisive source of competitive advantage in virtually all industries. "A fundamental characteristic of life today is that we strive to create our own identities," is another quote from the author. Both of these quotes highlight the importance of creative and creativity in the author's schema. To the author, creativity is not just a workplace finding but a lifestyle and a class description.

In respect to the definition of social class Professor Florida defines class as," a cluster of people who have similarities and tend to think, feel, and behave similarly, but these similarities are fundamentally determined by economic function--by the kind of work they do for a living." Defining class as being "the kind of work" a person does is defining class by occupation. Usually, social class is defined more broadly.

Professor Florida's typology of class is as follows:/b>

--He posits a core creative class that is comprised of people in science, engineering, architecture, education, arts, music and entertainment. This core creative class's function is to create new ideas, new technology and new creative content. The core creative class comprises 12% of the workforce. Also in the creative class are the "creative professionals" in business, finance, law and health care.

The creative class is about 30% of all employed people. All members of the class value creativity, individuality, difference and merit. The creative class is the norm-setting class, is dominant in terms of wealth and its members earn roughly twice as much as members of the other two classes. Members of this class no longer have lifetime employment. They not only are better educated than the other classes but have a lifetime learning ethos.

The author believes the changes in employment security and technology results in this class not seeing themselves as organization men: they feel free to locate in places that offer the opportunities and amenities they crave. These individuals also "front load" their careers and tend to have their children after thirty. Only 23% of the creative class live in nuclear families. Only 7% have a working father and a stay-at-home mother.

The "core creative class" has created a no collar workplace and a multi-faceted, creative oriented community.



TOPICS: Business/Economy; Constitution/Conservatism; Culture/Society; Politics/Elections
KEYWORDS: class; creative
I am an old man without enough to do. Lately, I have taken an interest in "social class" as an important consideration in individual and group dynamics. I do book reviews both for my children and myself.

Professor Florida's book focuses on the upper-middle class. He terms this the "creative class." He tries to make a case for this assumption. In my opinion, he simply describes the changes that have occurred in the upper middle class. What generated excitement about this book, is Professor Florida's assertion that certain cities are creative magnets by virtue of the characteristics listed in the book review. Here, he seemed more successful.

I have previously posted Pinker's book on the Blank Slate. This book documents the biological basis of human nature and what this means for individuals of a liberal persuasion. You can find Pinker's book HERE

1 posted on 12/29/2002 11:33:36 AM PST by shrinkermd
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To: shrinkermd
I have also posted Magnet's The Dream and the Nightmare. This book documents the "underclass." President Bush believes this book is only second in importance to the Bible. Some believe, it was instrumental in forcing President Clinton to sign the Welfare Reform Bill in 1996 It can be found HERE
2 posted on 12/29/2002 11:34:38 AM PST by shrinkermd
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To: shrinkermd
What is important I think is to have nice restaurants with Californian cuisine and different types of food all over the world, and being able to walk everywhere with a decent transportation system, also gourmet and health food available.

I'm not alone, most whites in cities feel the same way.

What we dislike is the filth, the homeless, the needles, and the inundation of immigrants that can't/don't/won't speak English yet are getting our tax dollars in large proportions.

3 posted on 12/29/2002 11:45:53 AM PST by I_Love_My_Husband
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To: shrinkermd
I agree that creativity plays more of an economic role now than before, so there is an accompanying tendency to define these broad social categories, like "class", to represent this fact. From your review, this book seems like another of many arbitrary categorizations that have sprung up to explain various social phenomena of the post-industrial age (think "Third Wave"). This guy would have been better off focusing on the new demand for creativity and its many outlets in the economy, especially regarding new technology.
Florida's attempt to deductively impose a particular value system on creative workers by drawing on his own interpretation of "creativity" is a bit of a stretch. I consider myself a creative worker, but couldn't care less about gay benefits. So his "creators of the world, unite" theme doesn't really resonate with me. Perhaps he's missing the point entirely, that we're moving towards a classless society that discards the old methods of social categorization.
4 posted on 12/29/2002 12:24:11 PM PST by billybudd
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To: billybudd
I think there is something to both your view and the reviewer's. (Oh, no! Does that make me a "moderate?")

Actually, though, I challenge strongly the notion that the "creative class" is "non-judgmental" (if that means non-Christian, basically ultra-liberal in all social positions).

Quite the contrary, the creative people I see in a place like Dayton are, well, many at least, conservatives.

In fact, if you take FR, it is the EPITOME of a creative class conservative, and its posters are almost all "creative class" conservatives. There are more good ideas here than I hear at the University in a month!

5 posted on 12/29/2002 1:34:56 PM PST by LS
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To: billybudd
"So his "creators of the world, unite" theme doesn't really resonate with me. Perhaps he's missing the point entirely, that we're moving towards a classless society that discards the old methods of social categorization."

I agree with your basic point, but not that social stratification is coming to an end. As far as I can tell, there has been no society without some form of social stratification. Marxism claimed this, but, as you know, the bureaucrats and others had their own strata --"some were more equal than others."

It does seem creativity plays an increasing part. Indeed, I read some engineer complaining not only was he laid off twice, but his knowledge-base was becoming old and he was considering switching fields --maybe law or medicine!

6 posted on 12/29/2002 3:05:16 PM PST by shrinkermd
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To: LS
"Actually, though, I challenge strongly the notion that the "creative class" is "non-judgmental" (if that means non-Christian, basically ultra-liberal in all social positions)."

No, I don't think he meant a person has no values or faith, but rather they did not condemn nor take action on people who didn't or had a different faith. This seems to fit.

You are right about one thing --at no place did Florida indicate anything about religious faith --I suspect (but do not know)he was some form of secular believer.

7 posted on 12/29/2002 3:08:44 PM PST by shrinkermd
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