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Those beer goggles work
Sydney Morning Herald ^ | September 9 2002

Posted on 09/09/2002 7:55:37 AM PDT by dead

A study has established a link between drinking alcohol and perceptions of beauty.

Scientists in Scotland found evidence of the so-called "beer goggles" effect in a study involving 80 students.

The researchers wanted to measure the infamous phenomenon by which members of the opposite sex become more attractive as one drinks more alcohol.

They discovered that men and women who have drunk a moderate amount of alcohol find the faces of the opposite sex 25 per cent more attractive than do their sober counterparts.

The study revealed that there was no difference in the beer goggles effect between men and women.

The students at Glasgow University were shown colour photographs of 120 male and female St Andrews University students aged between 18 and 26.

Participants were asked to rate their aesthetic properties on a scale of between one - highly unattractive - to seven - highly attractive.

Half of the students had drunk up to four units of alcohol, equivalent to a maximum of around two pints (1.1 litres) of lager or two-and-a-half glasses of wine.

The 40 tipsy aesthetes rated the people in the photographs as broadly more attractive than their abstemious counterparts.

Professor Barry Jones, from Glasgow University's psychology department, and his fellow academic, Ben Jones, from St Andrews University, led the study.

They said: "Everyone's heard of the beer goggles effect but we wanted to measure once and for all whether a moderate amount of alcohol increases the judgement of facial attractiveness.

The increase in perceived attractiveness appeared to be the same for the ugly people as the pretty people.

Attractiveness provides a very important signal of mate quality, it shows you have good genes and a healthy body."

The beer goggles phenomenon is caused by alcohol stimulating the part of the human brain which is used to determine facial attractiveness, the nucleus accumbens, they said.

DPA


TOPICS: Culture/Society; News/Current Events
KEYWORDS:

“Ian, that’s your fourteenth beer! Don’t you think you’ve had enough?”
“Not even close.”

1 posted on 09/09/2002 7:55:37 AM PDT by dead
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To: dead
I find it funny that they didn't even quote the words "beer goggles".
2 posted on 09/09/2002 7:57:57 AM PDT by MrB
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To: dead
Reminds me of they saying:

"I never went to bed with an ugly woman - I've woken up with a few - but never went to bed with one."

3 posted on 09/09/2002 7:58:17 AM PDT by frmrda
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To: MrB
Well, they did once, but from then on, referred to it as an accepted term.
4 posted on 09/09/2002 7:58:31 AM PDT by MrB
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To: MrB
Well thank goodness we finally got that figured out. Whats next?
5 posted on 09/09/2002 8:00:25 AM PDT by mad puppy
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To: mad puppy
Well thank goodness we finally got that figured out. Whats next?

My thoughts exactly. They really needed a study to figure this one out?

6 posted on 09/09/2002 8:04:08 AM PDT by Bob
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To: dead
You owe me a keyboard! I just spewed my morning coffee all over it! Funny! Funny!

Is it me or does Chelsea have an adams apple in that photo?

7 posted on 09/09/2002 8:05:46 AM PDT by toupsie
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To: dead
Reader's Digest Moment

Upon seeing a billboard with a picture of a beautiful young woman with a six-pack of beer. Joe's girlfriend turned to him and asked, "Is that what I'll look like if I drink a six-pack of beer?"

"No," Joe replied. "That is what you will look like if I drink the six-pack!"

8 posted on 09/09/2002 8:07:09 AM PDT by DrDavid
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To: dead

Chelsea has Wilbur near checkmate.
9 posted on 09/09/2002 8:13:04 AM PDT by Dog Gone
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To: dead
The beer goggles phenomenon is caused by alcohol stimulating the part of the human brain which is used to determine facial attractiveness

All that money and beer, and they come up with the wrong conclusion.(or at least the wrong body part).

10 posted on 09/09/2002 8:19:50 AM PDT by Joe Driscoll
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To: dead
Thats exactly why I limit myself to only 3-4 beers when I go out, cause there is no telling what I would really go home with if I had more.
11 posted on 09/09/2002 8:22:27 AM PDT by Tazman70
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To: dead

12 posted on 09/09/2002 8:50:49 AM PDT by Dick Bachert
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To: DrDavid
That reminds me of a song,

"I drank 3 six packs, just so I could look at your face.

Finale by Anthrax Circa 1988 from the State of Euphoria CD.
13 posted on 09/09/2002 9:04:21 AM PDT by Tazman70
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Comment #14 Removed by Moderator

To: Dog Gone
LEAVE Mr.Ed ALONE DAMMIT!
15 posted on 09/09/2002 9:11:02 AM PDT by hobbes1
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To: dead
HAHahahahahah, terrific!
16 posted on 09/09/2002 9:20:00 AM PDT by Argh
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