Most people realize that this time--more than ever before--our decision makes a difference. If we screw this up, we are headed for a world of real misery. A lot of people are going to die at the hands of the Marxists. History has shown us that over and over again.
The people supporting Trump aren't sacrificing their values for populism or cult of personality this time. A lot of people who don't even like Trump realize that he is our only chance (and even then, the odds of defeating the Marxists are slim).