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Anheuser-Busch Loses $395 Million as It Lays Off Hundreds of Workers
Daily Fetched ^ | August 4, 2023 | Jason Walsh

Posted on 08/04/2023 1:08:48 PM PDT by Red Badger

Anheuser-Busch, the beverage company that used trans activist Dylan Mulvaney as its spokesperson for Bud Light earlier this year, has laid off hundreds of US workers as it reported a $395 Million in its second quarter.

Bud Light parent company Anheuser-Busch announced yesterday that they are laying off 350 employees.

Losing a job is never easy and it's unfortunate their company decided to prioritize woke ideology over doing what was best for the brand.

So we want to help.

If any laid off Bud Light employee reaches out to @officialpsq or @RedBalloonWork , we will help you find a new job in our network of non-woke businesses.

Here is our open letter.

Anheuser-Busch has been suffering declining sales since its ‘woke’ marketing disaster, and things will not recover.

The former executive Alissa Heinerscheid’s decision to isolate its beer-drinking customers could be arguably the worst marketing decision in Us history.

This week, Anheuser-Busch released its quarterly numbers showing it had lost 395 million in the second quarter and 10% of its sales as it gets rid of a large chunk of its workers.

Meanwhile, Coors is enjoying a $47 million increase in sales in the second quarter.

AS CNN reported, the company has sought to limit the damage to its brand, offering financial support to its wholesalers from June through December. On Thursday, it said its share of the US beer market fell during the second quarter, though its position had stabilized between late April and June.

“The team in the US [is] working hard to build it back and to earn back consumers,” Doukeris said during a Thursday analyst call discussing second quarter results.

Brian Brenberg reproted:

“We’re getting the first earnings report since the company’s controversy began. Anheuser Bush is taking a $395,000,000 hit in us. Sales are down more than 10% compared to last year’s period. Here’s why Bud’s not winning back. Customer goodwill and competitors are pouncing. Coors Light and Miller Light are now outselling buds by 50%.

Bud Light’s big asset, of course, wasn’t its beer, but the brand had built for decades. People drank bud light because they liked the bud light brand. And all of that has changed. Coors seeing profits. Soar now $342,000,000 in net income for the second quarter. That’s a huge increase from last year. But what’s fascinating is customers who left bud light don’t seem to be looking back.”


TOPICS: Business/Economy; Culture/Society; Politics/Elections; US: Missouri
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1 posted on 08/04/2023 1:08:48 PM PDT by Red Badger
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To: Red Badger

Moral of the story: Be careful who employs you. Working for liberal run companies rarely is a great thing and often a disaster.


2 posted on 08/04/2023 1:10:35 PM PDT by CodeToad (No Arm up! They have!)
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To: Red Badger

Were the people who were responsible for this debacle laid off or given sweet, sweet severance or worse yet, still have jobs?


3 posted on 08/04/2023 1:12:02 PM PDT by frogjerk (More people have died trusting the government than not trusting the government.)
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To: frogjerk

The woman and her immediate supervisor were ‘let go’.................


4 posted on 08/04/2023 1:12:34 PM PDT by Red Badger (Homeless veterans camp in the streets while illegal aliens are put up in hotels.....................)
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To: Red Badger

They should fire the CEO and start over if they ever want to climb out of the basement


5 posted on 08/04/2023 1:12:35 PM PDT by NWFree (Sigma male 🤪)
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To: Red Badger

Transgender Beer needs to lose more for trying to push this abomination


6 posted on 08/04/2023 1:13:15 PM PDT by SaveFerris (Luke 17:28 ... as it was in the days of Lot; they did eat, they drank, they bought, they sold ......)
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To: frogjerk

https://www.ibtimes.sg/alissa-heinerscheid-bud-light-marketing-vp-who-lost-her-job-over-dylan-mulvaney-controversy-wont-70454


7 posted on 08/04/2023 1:14:45 PM PDT by Red Badger (Homeless veterans camp in the streets while illegal aliens are put up in hotels.....................)
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To: CodeToad

Almost every company is leftist these days.


8 posted on 08/04/2023 1:15:39 PM PDT by nickcarraway
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To: Red Badger
Open Letter to Bud Light Workers: We regret that you had to sacrifice your job due to our woke, perverted ideology and bubble-thinking, Ivy-league arrogance. But we very much thank you for your service to the neo-marxist revolution. Glory to Globohomo!

As a sign of gratitude, you will all be given a case of limited-edition Dylan Mulvaney Bud Light!

9 posted on 08/04/2023 1:16:12 PM PDT by PGR88
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To: SaveFerris

Any other big corporation thinking of being inclusive and going WOKE?


10 posted on 08/04/2023 1:18:59 PM PDT by Dawgreg
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To: Red Badger
The local convenience store sells beer, of course. Not all brands, by a long shot - cooler and shelf space is limited.

The other day I saw a poster - they are offering a new brand, Yeungling. Wonder whose cooler/shelf/display space they will take over?

11 posted on 08/04/2023 1:21:01 PM PDT by ZOOKER (Until further notice the /s is implied...)
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To: Red Badger

Meanwhile, the tranny and the Harvard “marketing expert” who hired “her” are doing just fine.


12 posted on 08/04/2023 1:21:15 PM PDT by Angelino97
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To: Red Badger

Selections have consequences.


13 posted on 08/04/2023 1:27:28 PM PDT by mcmuffin (Jan. 20, 2017, Thank God!)
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To: CodeToad
Moral of the story: Be careful who employs you.

Never love your company, because it will never love you back.

14 posted on 08/04/2023 1:29:01 PM PDT by rexthecat
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To: Red Badger
Alissa Heinerscheid?
15 posted on 08/04/2023 1:29:35 PM PDT by traderrob6
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To: Red Badger

The fact that the i wiser CEO and the executive suite is still employed is a travesty for investors. I don’t think the CEO and his band of idiots is gonna last all that much longer. Even if he was just taking orders from InBev he’s still going to get canned because the negative impact to the business is far too large.


16 posted on 08/04/2023 1:29:38 PM PDT by wildcard_redneck (The Forever War is a crime against humanity)
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To: nickcarraway

Yep, and most are a disaster.

In my years working in corporate America we went from “Do right, do well, do it now” to “Don’t make anyone mad, work well with others, quality means nothing if it means hurting someone’s feelings, delay anything if it means you can include someone else in it later, never criticize, and always say someone did their best even if they did nothing, never take credit but always take the blame. We stay together or we get fired together, but we’re in it together...unless I can screw you and get promoted, you little peon.”

Feminization. EHem, a portmanteau of Estrogen and Mayhem.


17 posted on 08/04/2023 1:31:25 PM PDT by CodeToad (No Arm up! They have!)
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To: Dawgreg

Probably

That’s why they need to lose more

So others see what happened and say they don’t want to end up like that


18 posted on 08/04/2023 1:32:36 PM PDT by SaveFerris (Luke 17:28 ... as it was in the days of Lot; they did eat, they drank, they bought, they sold ......)
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To: Red Badger

I feel sorry for the hundreds of workers who were not woke and who just wanted to provide for their families with honest work.

Got caught in the middle, unlike public school teachers, TV and Hollywood lefties and techie types who push LGBTQ+ to overturn the US.


19 posted on 08/04/2023 1:35:08 PM PDT by frank ballenger (You have summoned up a thundercloud. You're gonna hear from me. Anthem by Leonard Cohen)
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To: Red Badger

That sheet above is the modern equivalent of the Samuel Adams handbills nailed to trees and fences. Woke Commies took jobs from you laid off workers.


20 posted on 08/04/2023 1:36:43 PM PDT by frank ballenger (You have summoned up a thundercloud. You're gonna hear from me. Anthem by Leonard Cohen)
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