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Posted on 07/10/2023 1:33:38 PM PDT by nickcarraway
Bud Light is still reeling from the social media-led boycott against its brand.
The Bud Light controversy has proven to have legs; and for the second month in the row the once-dominant brand is taking a back seat to one of its biggest competitors.
Bud Light had been on a two-decade run as the country's most popular beer, but after the company decided to expand its marketing outreach with Dylan Mulvaney -- the transgender social media influencer at the center of the controversy -- a sustained boycott has cost the company its top spot.
For the second month in a row, Modelo Especial, which is a subsidiary of Constellation Brands (STZ) - Get Free Report, was the United States highest selling beer in June, garnering an 8.7% share of the beer market, well ahead of Bud Light's 7% second place share, according to Bump Williams Consulting.
Bud Light sales fell 28% in June from a year ago, compared to Modelo's 8.5% year over year increase. The boycott may even be leaking over to Budweiser, which saw sales fall 11.7% year over year.
Bud Light started the year with a 10.3% market share and had 10% of the market as recently as March 25, but the beer has seen a steady decline after offending loyal customers by involving Mulvaney as a spokesperson.
The political right has been able to sustain consumer furor over Bud Light, which is a subsidiary of international conglomerate Anheuser Busch InBev (BUD) - Get Free Report, for weeks, leading the company to backtrack and fire the ad executives responsible for partnering with Mulvaney.
The company's second quarter results and earnings call are about three weeks away, so there should be some clarity and hard figures concerning the boycott soon.
Want to see C-level execs get canned. The marketing broad had a boss, the buck don’t stop with her.
There is no solid evidence she was actually fired.
Who is “He”?
Oh. Okay. Yes—really didn’t know.
From now on, will try to know more stuff.
Not coming down on you. Didn’t know if you were joking about it. Approached it the best I could.
All good.
Maybe next time think before you put a cross dressing faggot on your can?
It certainly has always been very low quality beer, that’s for sure.
I wonder how Dylan Mulvaney’s career as a transgender social media influencer is doing?
“social media led” = actual grass-roots conservatives.
I love happy 📰📰📰📰 news!!
NFN but he looks like a good guy enjoying the fact that he’s ending up ahead instead of finishing last as per the famous expression...
Yeah, that does make a statement.
-fJRoberts-
According to a report I read late last week, Bud Light had
fallen out of the top ten and was currently residing at
around 14th.
Brilliant people.
Hundreds of people have been laid off. Distilling plants
have been partially shuttered, at a minimum the Bud Light
production lines closed for what they must hope is
temporarily.
I find it’s interesting that they try to blame this on those
dirty old Right Wing Extremists.
Of course Bud and Mulvo had nothing to do with it.
Do they really think everyone checks in with some central
command on the Right to get marching orders?
Many Americans are not into perversion, grooming children.
or the desires of some lost segment of our society.
Media players and a few others are wildly out of touch
with life, reality.
It’s simple. And it is “identity” more than “boycott” in the general sense. People identify with their brands of choice. When the company messes with the identity of the brand, it changes how people relate to it, so they change to a brand more in line with how they identify themselves. Sure, maybe some people are boycotting for social reasons but for the most part it’s just an identity-association relationship that soured. They don’t really care about Mulvaney, and now they don’t identify with Bud Light. Some can call it phobia or whathaveyou but it’s just human nature.
This isn’t the first time and may not even be the worst of bad marketing ideas. There was a brand called United Color of Benneton. Very hot clothing line for a while in the 1980’s. They decided to do a magazine and billboard campaign featuring AIDS afflicted people as clothing models. It didn’t work.
You could flip the script. Many of the great fashion designers are or were gay. Everyone knew it, but nobody really cared because their passion was the design - not the politics or identity of the designer.
There is nothing about this that is a controversy.
You made some good points. Thanks for posting.
I think you’re on target there.
Apparently not so well. Sponsors appeared to have dropped him like a hot potato and no new endorsements that I've heard off. Recently, he's been trying to gain attention by bleaching his hair blonde and claiming he's a lesbian, apparently to attract a female partner because males won't touch him with a ten-foot pole.
they should have a gotten a ding for not backing up dylan
anyone know how to contact the esg nazis to file a complaint?
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