[nickcarraway]

I have a hard time believing this. The whole Mulvaney thing could have flown under the radar. There was no guarantee this reaction happened.

[RoosterRedux]

I'm with you on this. I think this is due to a propagandized management that actually thought it would be popular because "queer is all the rage."

Only a deranged mind would burn down its own "house" intentionally and/or strategically.

Though folks say Bud and Bud Light were in decline, Bud was still the dominant beer brand in America.

[RoosterRedux]

BTW, if AB-InBev wanted to increase Bud's market size in America, it should have considered expanding its line to include a few new Bud beers.

For example, a Bud Bold to offset its Bud Light brand. A Bold Beer with a bold taste and possibly a higher alcohol content. They could have run a nationwide contest wherein they invited micro-brewers to compete to produce the best Bud Bold beer.

Perhaps they could have even introduced some Bud seasonal beer. Like a Boch in the fall for Octoberfest. And a special Bud Bold for baseball season (Light but bolder, crisp like Singha).