Anheuser-Busch whistleblower Alleges Dylan Mulvaney Fiasco ‘Planned’: ‘Strategic Destruction of Bud Light’

New York Post ^ | June 16, 2023 | Madeline Coggins

[windsorknot]

The new “bottom line” for so many corporations is their ESG score. They are between BlackRock and a hard place.

[Fido969]

let's piss off Joe 32-pack Butt Light drinkers

As I recall from my marketing classes (many, many years ago) the biggest consumers of beer are the one and two six pack at a time crowd. The fruity sippers aren't the people it pays to focus on.

So what if they got those transvestite people? They wouldn't drink enough Bud Light to make a significant increase in sales. It was more of a culture wars things, (let's be cool) and because they live in the bubble, they are incapable of thinking it through.

On the other hand, maybe their marketing research concluded that transvestites are big-drinking alcoholics. Which, when you think about it, might make sense.

[Justa]

Corporate raiding? I’ve considered this a possibility since the start.

It’s not like InBev is taking steps to improve sales. Setting quality way-down-low <pun and going trans to sell to males?

Lots of value in those breweries.

[Salvavida]

To what end? To sling-shot Barefoot wine and other faggot drink sales?

[Vaduz]

Attempt to permanently alter the brand’s audience.

It worked now it’s down to 0.2 % of beer drinkers.

[blueunicorn6]

Liberals are never happy.

Never.

[bigbob]

Agree. It would be the only Fortune 100 company that didn’t have a strategic review process to fully vet and obtain C-level support for major initiatives like this...

Guarantee there are many fingerprints on this we don’t know about and while it was absolutely planned, it was not planned to torch the brand. They miscalculated...badly.

[Bookshelf]

Oh yeah, and Ford wanted to lose money on the Edsel. And coke on Coke Zero. And Biden on Ukraine.

[Seaplaner]

Bud Light’s controversial partnership with transgender influencer [what's his name] could have been a “strategic” attempt to permanently alter the brand’s audience, according to an anonymous former employee.

Really? A-B is a...

...victim?

Nonsense, of course. And this won't work, either.

Related, kind of. Check out Babylon Bee's satiric "Garth Brooks Opens Gay Bar."

[ransomnote]

I think the only way it might be true is that Bud light WAS pro MAGA in it’s support. Someone leaving the CIA ‘quickly vaulted’ to the top to become CEO at Bud LIght and then the brand spikes it’s audience - doesn’t that just strip corporate funding from MAGA? Maybe?

[VanShuyten]

Never ascribe something to careful planning when utterly stupid will do.

[DoughtyOne]

b s

[armourenthusiast]

I will give Dylan $5000 for that can.

[Craftmore]

I bid 5001

[Kandy Atz]

Dylan was just one symptom of a sick brand. Transgender was being shoved at us from every direction. Men competing with women, being selected as "woman" of the year, working in the administration. What finally got me interested was the interview with the marketing exec. That was quite eye opening as far as her attitude towards their core customers - and I no longer drink beer!

When her video went viral, that was when the boycott really took off. And then AB kept digging the hole deeper with their non-apologies, the ridiculous horsy ad, and other statements that never address why people are upset.

Bud Light became the red line for transgender ideology. People will not drink it, and likely never will again.

They just released another letter that was just as generic as the rest. They are using the same generic tag line and planning on more advertising and financially supporting their distribution chain. There is STILL no apology, no "fruit of repentance", no promise to stay out of the culture wars - why would someone go back to Bud?

The only way I see the brand survive is drop the price down to near nothing - be the "generic" beer I bought for $2.98 a case in college when we were broke. Nobody is paying full price when there are plenty of options that don't hate you, or insult your values.

[mom.mom]

That makes so much sense. Take your best seller and strategically destroy it. Genius.

[Tom Tetroxide]

[Nebr FAL owner]

So start sabotaging trucksfind out what the Brotherhood of Teamster think about telling AB to go pound sand work slow downs & sabotage at warehouses % suppliers o beer cans/bottles bottle caps so that AB runs way low .Then combined wirhwork slow downs & teamster problems added to the attempts to get shit at the brewery back to normal combined with massive agitation of stock holders demanding heads roll for the resulting clusterfuck then you might see AB recover till these things happen AB needs to hemorrhage money to the point of finacial collapse!

[RoosterRedux]

I'm with you on this. I think this is due to a propagandized management that actually thought it would be popular because "queer is all the rage."

Only a deranged mind would burn down its own "house" intentionally and/or strategically.

Though folks say Bud and Bud Light were in decline, Bud was still the dominant beer brand in America.

[RoosterRedux]

BTW, if AB-InBev wanted to increase Bud's market size in America, it should have considered expanding its line to include a few new Bud beers.

For example, a Bud Bold to offset its Bud Light brand. A Bold Beer with a bold taste and possibly a higher alcohol content. They could have run a nationwide contest wherein they invited micro-brewers to compete to produce the best Bud Bold beer.

Perhaps they could have even introduced some Bud seasonal beer. Like a Boch in the fall for Octoberfest. And a special Bud Bold for baseball season (Light but bolder, crisp like Singha).