Posted on 09/03/2018 6:56:30 PM PDT by Hojczyk
Nike has chosen the star of its 30th anniversary #JustDoIt advertising campaign: Colin Kaepernick. At first glance, it seems weird for an athletic shoe company to select as its corporate icon someone who is no longer an athlete, and was never a star. At second glance, it gets weirder:
Nike apparently thinks Kaepernick has sacrificed everything, which tells you something about 21st century corporate America. Kaepernich is a multimillionaire whose “sacrifice” consisted of kneeling during the National Anthem, wearing socks depicting police officers as pigs, and generally denouncing his country. Which has led to a second career as a leftist spokesman. That is not exactly a contender in the annals of Greatest Sacrifice Ever.
Further, Nike’s tag line, “Believe in something,” naturally raises the question: Does it matter what you believe in? Any normal person would say that it does. After all, the worst monsters in human history–Mao, Stalin, Lenin, Nero, Hitler, Amin, bin Laden, Castro–all believed in something. It was just the wrong thing.
ClayTravis This is the dumbest move @nike has ever made in the history of its brand.
I interviewed Travis a week or two ago on the Laura Ingraham radio show, talking about his new book Republicans Buy Sneakers Too: How the Left Is Ruining Sports With Politics. Clay’s book, written by the only person to be banned by both ESPN and CNN, is a useful commentary on the kind of corporate insanity that afflicts companies like Nike.
(Excerpt) Read more at powerlineblog.com ...
Amazing they are willing to sacrifice sales and their corporate reputation, just to bend over backwards to prove that they are liberal.
In dollars and cents, there’s no way increase in sales to grateful liberals who appreciate this move, will make up for the deckine from those who hate this dumb move.
Nike is dead to me. Just do it.
#Justdolt
HItler, Himmler, Eichmann et al believed in something.
Che and Fidel believed in something.
Pol Pot believed on something.
Mao believed in something too.
This ad campaign is going to be a monumental disaster, bigger than New Coke.
I have boycotted Nike since the mid 80’s...
And I believe in something too: I believe no more Nike products for me!
bfl
I 'spect I am not alone in that decision.
They can help the bottom line x 1 by firing the nitwit who would approve such an advertising campaign.
Yup.
I remember buying my first pair of Nike waffle trainers back in the late 70s. For a long time it was Nikes for me, anything else was just a shoe. But that changed twenty years ago. My big feet were more comfortable running in Brooks, Footjoys for golf, Merrells for walking. Adidas and Under Armor are probably rejoicing tonight.
For some reason Nike has decided to side with black lives matter and blacks in general while giving the middle finger to whites. Good luck with that.
Just don’t buy Nike
#Justdolt
Makes New Coke and the Edsel Division of Ford Motor Company seem like genius moves.
I think they are out of touch, no idea how many more will be offended than support this. We shall see.
This was the MOST STUPID business move EVER MADE!!! This CEO will be fired within the next 6 months NIKE stocks are going to take a beating like they have NEVER seen!!! What IDIOTS they are!!!
Please God, let this be a case study in marketing classes 20 years from now - and I mean in a BAD way.
#JustGo_F_Yourselves
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