Who funds the Hogg?
In part, it started with the usual celebrity millionaire/billionaire class. The 1%.
I imagine they were able to facilitate immediate blanket media coverage, also. Being in the business and all.
‘March For Our Lives’ Cost $5 Million; ‘Several Million’ Left For Lobbying
https://www.npr.org/2018/03/26/596973924/-march-for-our-lives-cost-5-million-several-million-left-for-lobbying
Thanks for that link.