Yup, this is aimed to kill off / contain EU state establishment critics.
If this stands, EU news stories about Muslim rape-ugees won’t be as readily shared outside the EU, for instance.
The possible intent?
I OWN UE.
The EU is now claiming world ownership of the combination letters “EU”.
You cannot think EU.
You cannot speak EU.
You can no longer say the word, Deuterium.
I hereby claim world ownership of the letters UE.
You cannot say the word UE or the word Duet. I own it!