Publix has, over the last few years, moved into the Southeast Tennessee area and I shop there quite a bit. I think I’ll shop there even more now.
Publix has had an aggressive expansion campaign over the past several years. Their strategy is to build as close to the high end competition as possible (Whole Foods, Harris Teeter, Fresh Market, etc.)
They are going to build one in my town within walking distance of Fresh Market and Harris Teeter. Can’t wait to see the hit those two take when it opens.