Just like Ford. Build something that is good and then quit making it.
I got a Ford Ranger. Best little truck I ever had. So what’d they do? Quit making it here. I guess they said they were going to start with it again but the dam thing is about the size of a F 150 from what I hear.
It's not quite as large as the F-150, but it's a lot bigger than it used to be. That's not just Ford, though - all the "compact" pickups have ballooned. I remember when the 3/4-ton and heavier pickups weren't built as separate designs, different than the half-ton models, too. Used to be, you had to know the badging or count the wheel lugs to tell the difference between a half-ton and the heavier-duty versions. Same sheetmetal, and often the same chassis - just different springs and axles.