My best friend is a pretty high placed retail executive, and he says this is happening to lots of retailers, like PayLess and Gymboree.
Every company is competing against Amazon.
I worked for a big data company that had powerful technology to provide incredible analytics telling companies how their web sites were performing and how their mobile apps were performing. The best retailers are adapting quickly, but maybe not quickly enough to save them. Once the brick and mortar “DNA” is in your e-staff blood, it is hard to get it out.