Well, both. But if some Republican other than Trump had the nomination, I would have been solely voting against Hillary. Most conservatives who pulled the lever for Bush, Dole, Bush, McCain, and Romney weren't voting "for" these guys, who were mediocre at their best and terrible most of the time. They were voting against Dukakis, Clinton, Gore, and Obama.
I wasn't a fan of Moore's Elmer Gantryism either, but I would have voted against Jones, as you probably would have too.
my point is, Trump didnt crash Hitlarys blue wall by getting people to vote against Hitlary... they voted FOR TRump, something they never would have done for Romney or Mclame... I pulled the lever for Mclame and Romney... but i WANTED to for Trump... that was the difference in a lot of other people i suspect.