[Calvin Locke]

Hehe. They were meant to be fastened to the gas tank neck, so as to hang out as if there was really a "tiger in your tank".

I still had more than a few years before I was driving, and my parents determined that Esso's premium price was not worth it.

[Paladin2]

I pretty much bought Gulf gas as I had a Gulf Credit Card, which they pretty much handed out to almost any Yute.

[Vlad The Inhaler]

I still had more than a few years before I was driving, and my parents determined that Esso's premium price was not worth it.

Back in the late 1950s Esso sold a super premium gasoline called Golden Esso Extra.

It had an octane rating above 100 and was marketed to compete with Sunoco 260.

One wiff of Golden Esso Extra on a hot summer day was like taking a shot of airplane glue.

[Paladin2]

“- I’ve Got A Tiger By The Tail, the 1964 hit by the US country music band Buck Owens and the Buckaroos, was inspired when Owens saw the “Put a tiger in your tank” slogan at a petrol station.”

I really don’t remember the promotion, though I’m properly aged to have done so.

I’m well aware of the song....