As Rush says: “If the media makes you, they can break you”. Think Lance Armstrong, Hillary Clinton, Tiger Woods, etc.
Conversely, Trump is beset on every side by hostile media, they can’t help but attract with hyperbolic media coverage. This strikes with people’s sense of fair play -consciously (and subconsciously I believe).
The media is unwittingly making Trump a Niechzschean Superman. Love him, hate him, can’t not watch! And, more importantly, whatever doesn’t kill him makes him stronger!
This is in large part a cultural war, when’s the last time Republicans had an offensive game? Any? Reagan was a looong looooong time ago.
You may well hate Trump’s tact. Trump is a pop culture icon, you may hate that too. I get it!
All that said, he is fearless and he cammands attention(s). As I said, regardless of your political persuasion, you can’t not watch!
As for Twitter, it’s the perfect platform for Trump, they can twist or take out of context a 160 character tweet -the media’s standard operating procedure Republicans statements.
Make that: “...they can’t twist”