People are complicated. A man can be a jerk and still be one of our greatest conservative Presidents.
This is in large part a cultural war, when’s the last time Republicans had an offensive game? Reagan was a looong looooong time ago.
You may well hate Trump’s tact. Trump is a pop culture icon, you may hate that too.
All that said, he is fearless and he cammands attentions. As I said in another post, regardless of your political persuasion, you can’t not watch!