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Posted on 11/21/2017 7:08:10 PM PST by Elderberry
Budweiser is sending barley seeds to the International Space Station to advance its bid to be the first beer on Mars.
Anheuser-Busch, the brewing company behind the "Great American Lager," announced on Tuesday (Nov. 21) details about its experiments bound for Earth orbit. Twenty barley seeds will launch on board SpaceX's next Dragon resupply mission to the space station, where they will be subjected to microgravity for 30 days and tested for germination.
"Budweiser is always pushing the boundaries of innovation and we're inspired by the collective American Dream to get to Mars," said Ricardo Marques, Budweiser vice president. "We are excited to begin our research to brew beer for the Red Planet."
First announced at the South by Southwest conference in Austin, Texas in March, the Budweiser experiments are the first step in the company's long-term commitment to have beer available for the first astronauts on Mars — whenever they might get there.
(Excerpt) Read more at collectspace.com ...
If Martians taste that swill, they WILL annihilate us.
The Clydesdales provide the key ingredient, and they won’t fare too well on Mars.
The KLINGON need a good Beer.
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They are soooooo “innovative.” They need to keep their stuff off the US part of ISS.
One sip gives me a headache. Yuch.
Is this for real. This has been done with numerous seeds previously. A nice try for publicity but it's been done before. Maybe they could try to do some brewing in zero gravity, that would be something new.
Dilly Dilly
Budweiser ...??
Yuck!!
The KLINGON need a good Beer
Romulan ale
Well at least beer will be available on Mars for those who like beer. I’ll wait until they can serve steaks. 8>)
BOYCOTT THE NFL AND BUDWEISER PRODUCTS!
Meanwhile, the real plan is to grow vodka in space:
“Maybe they could try to do some brewing in zero gravity, that would be something new.”
Yeasts either top ferment or bottom ferment. Be kind of hard to do either in zero g.
L
2017: Budweiser marketing department still unaware rye has been in space for over 70 years.
Budweiser is not American-owned. It is Belgian.
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