Activists from every corner of the BLM movement, and other "civil rights" constituencies, will descend on the NFL like locusts, using the players as their stooges.
The protests will become more extreme and more repellant to the audience, until the NFL ceases to exist. That phase of the process, in the words of Gil Scott Heron, "will not be televised."
Hell, why not the NFL?
The SJWs have even taken over and destroyed West Point.