“Students have been “taught” to think of themselves as customers purchasing a product of their own choosing”
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“Joining” college is like joining the military, not like purchasing a product (college degree, or college courses), even though one pays to go to college. You “join” college to serve the society as an educated person, just as you join the military to serve the society as a member of the armed forces. It is the responsibility of the college to turn its students into educated persons, just as it is the responsibility of the military to turn its personnel into a fighting force, and it is the responsibility of the students to ensure the mental discipline to become educated, just as it is the responsibility of the recruits to endure the discipline to become armed forces material.