[Ouderkirk]

Why does this “story” read like advertising for a new brand of whisky?

[pepsionice]

I tend to agree...it’ll fit between the Old Number 7 and Honey market.

But one other observation. Tennessee (with the exception of the Memphis region) was one of those states where slavery was dying out by the early 1850s.

[ameribbean expat]

Because it probably is. Good catch. Hennessy is jointly owned by LVMH (Frogs) and Diageo (Brits). Jack Daniels is owned by Brown-Foreman (USA). Look for B-F to make a play for black American whiskey market share. Good luck getting black women away from Hennessy, but I bet there’s room in the market for something for the brothers.

[libertylover]

Why does this “story” read like advertising for a new brand of whisky?

I think, because it is.

the name of the new whiskey label, Uncle Nearest 1856 Premium Whiskey.

[Rebelbase]